|
Contact: Peter Houlahan
(203) 961-1715
phoulahan@focusvision.com
For Immediate Release
FOCUSVISION MANAGING DIRECTOR SPEAKS AT INSIGHT 2006
Tunbridge Wells, UK (January 15, 2007) – Dan Foreman, Managing Director of FocusVision Europe, recently spoke on the topic of ‘Sharing Qualitative Research within Client Organisations’ at Insight 2006 in Earls Court, London.
Speaking with Laurence Miklichansky-Maddocks, Market Research Director of William Grants, the session discussed the importance of engaging the organisation around the customer throughout the research process, to aid direction and shape organisational behaviour.
The programme overview stated:
To Share or Not to Share – increasing company wide buy-in of research to minimise risk, and maximise reward
- Knowing the customer - what the entire organisation needs to know to maximise success
- The more the merrier or too many cooks spoil the broth - the pros and cons of involving the entire organisation in the research process
- Case Study - challenges of obtaining buy in understanding and action
For a copy of this paper, or to arrange for Dan Foreman to present to you, using our online qualitative platform, InterVu, please click here.
Previously, Mr. Foreman was Planning Director at WFCA Integrated, Director at Incite Marketing Planning, European MR Manager at Kimberly-Clark, Project Director at Added Value and Senior Research Executive at Research International (volume forecasting [MicroTest] team).
Mr. Foreman holds a BSc degree in Psychology and Mathematics. Mr. Foreman has presented at WPP Conferences, Added Value Academy, University of Leicester Seminars, and was a key contributor to the 1996 ESOMAR Congress paper 'Turning Swords into Plough Shares.'
Mr. Foreman has had research articles published in Research (2002, 2004) and Financial Marketing (2004).
If you would like to learn more about Insight, please click here . Dan Foreman can be reached at dforeman@focusvision.com.
About FocusVision Worldwide
Founded in 1990, FocusVision Worldwide introduced the first live video transmission service for focus group research. Today, FocusVision is the leading provider of video transmission and digital recording technologies for the market research industry. For more information on FocusVision, please call us at 203-961-1715 opt. 6.
|
