Welcome!
For over 15 years, FocusVision has been dedicated to providing services that meet the needs of the qualitative market researcher.
In this issue long-time user, Brian Cain, Executive Director of Global Research at Schering-Plough, shares how he uses our services to meet the new demands in the health care sector. Also, we appreciate all the positive feedback we are getting about our new Privacy Plus CD-Lock feature. This is just one of our many tools to help clients address the growing concern over protecting respondent privacy. Needs do change and FocusVision will continue to help you meet them when they do.
01 | Profile: Brian Cain, Schering-Plough
Brian Cain is Executive Director of Global Market Research at Schering-Plough.
 Pharmaceutical research has been expanded to include customer, consumer and advertising studies, often conducted on a global scale. Brian Cain talked to us about how Schering-Plough Corporation uses FocusVision Worldwide to meet the new demands of research in the health care sector.
At Schering-Plough the Global Market Research team is faced with responsibility for many different types of research on a worldwide basis. In addition to the more traditional customer research with physicians, the advent of “direct to consumer” marketing has added consumer and even advertising research to the scope of studies Cain’s team conducts.
With a wider variety of research, there are often more people involved or interested in the research who can benefit from seeing interviews first-hand. "Using FocusVision to transmit our interviews live is an effective way for us to bring in an extended team to view the research. It has helped tremendously to have this broader team really listen to what the consumer is saying."
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In addition to getting others involved, Cain uses FocusVision to make sure his entire research team can participate in interviews. "FocusVision helps get more of the core research team involved, especially with global research where colleagues around the world might not logistically have the time to travel to focus groups."
Like most research executives, Cain finds that travel associated with qualitative interviews creates challenges in managing resources and creates wear and tear on his researchers. "There are never enough people or money. I need to be very conscious of how we use them both. FocusVision is a great way to do that. Our research team would much rather watch FocusVision than travel all night to Europe or the West coast and come in the next day exhausted from travel.
A career Pharma researcher and as Executive Director of Global Market Research at Schering-Plough, Cain says he "developed his research skill under Dick Fordyce’s leadership at Ortho-McNeil." It was under industry-giant Fordyce that he saw how market research drove the business and helped make strong strategic and tactical decisions."
With Fordyce, Cain became an early adopter of FocusVision to video transmit live interviews from focus facilities directly back to the client office. "Early evaluation and adoption of Focus Vision is a good example of what I was taught: we should evaluate ideas and concepts, take our bias out of the equation, and observe how these ideas (like evaluating and adopting Focus Vision in the early 90’s) can make research stronger."
Despite the changing scope of Pharma research, Cain’s philosophy remains unchanged. "Research should impact the business and set actionable standards so the company can make the best decisions. What we care about most is that research is used in the decision making and FocusVision helps with that by allowing larger numbers to access the research throughout the company.
02 | FocusVision Advantages
At FocusVision, we know what is important to you when using video transmission services on your project.
Our 2006 research study of market researchers showed that quality, reliability, customer service, price and facility network are all important factors to you. It also showed that researchers prefer FocusVision 8-1 over our competition.
Advantage #1: Superior Audio & Video Quality - Only FocusVision uses dedicated, broadcast quality, audio and video systems designed specifically for video transmission.
Click here to see the ten reasons why...
03 | Respondent Privacy
The research industry is faced with the increasingly difficult goal of protecting respondent privacy and Personally Identifiable Information (PII).
FocusVision shares this important goal and is taking a lead role in this effort by helping client and agency researchers better understand the issues concerning PII, and by developing new, useful tools for improving and ensuring compliance.
The Privacy Plus™ CD-Lock feature is one such tool. It gives researchers complete control over access to the CD recordings of all FocusVision VideoStreaming projects using an advanced password protection system. Distribution of passwords can be easily tracked and this process integrated into your company’s PII program. CD-Lock is offered at no additional cost.
04 | New! FocusVision Transcripts
Transcripts are now available from FocusVision for all your research projects.
 If you’re currently using transcripts, then you should try our superior transcripts. With FocusVision Transcripts you get a fully time-coded transcript in traditional text format just like you’re used to– and much more! You also get a CD ROM version of your original audio or video recording that is synchronized with the transcript—click on a word to jump to that moment in the recording! The CD also contains VideoMarker software with useful analytical tools for faster review, analysis and to create video clips for more impactful reports. FocusVision Transcripts are produced by certified stenographers, the pros who do courtroom testimony and television captioning. They’re quick and affordable, too. Send us your audio or video tape, DVD, VideoMarker CD, or simply order a transcript when you use FocusVision VideoStreaming. Contact your Account Coordinator at 203-961-1715 option 7 for details or to order a transcript.
05 | VideoMarker CD Recording
SPECIAL OFFER: Try VideoMarker For Free: Send us a DVD or video tape and we’ll put it on a VideoMarker CD so you can try it yourself.
Have you heard about VideoMarker yet? It’s the latest and greatest way to record your focus groups at the facility. Now, instead of a video tape or DVD, you can get a recording with all the great features of a FocusVision CD from participating facilities.
A VideoMarker CD is the best tool available for video recording, replay and analysis. Why? Because it can do so much more than a VHS or DVD, and it costs about the same amount. Not only do you get a digital recording from the facility, but you can mark and label key moments from the backroom on your laptop. You can practically create a top-line report before the group is over! Powerful, but simple editing tools are built right into the CD.
Get a recording you can actually use:- View your sessions on CD from your PC or laptop.
- Jump to your marks for faster review.
- Make video clips or highlight reels for presentations and email.
- And much more!
See for Yourself:
You may have heard about VideoMarker, but have not tried it yet. No worries. Just send us a video tape or DVD from your last project and we’ll send you back a VideoMarker CD so you can try it. No cost and no strings attached. Offer limited to one videotape or DVD per client.
· FocusVision also offers free workshops on VideoMarker so your entire team can learn how to work faster and smarter. Contact your Account Director or Jack Campisi for more information on getting a free CD or to set up a workshop. Just call 203-961-1715, option 6.
· VideoMarker is now available in over 100 facilities. Click here to view the complete list.
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