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Benefits of Using FocusVision |
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There are many
benefits of using FocusVision. These are
the key benefits our Clients tell us
that FocusVision provides:
- Increased
participation in qualitative research:
- Transmitting the research to either a
central videoconference room or to a
number of PCs / laptops allows more
people to participate without the
additional travel cost / time away from
the office / home.
- Reduced Executive
travel time:
- By
viewing remotely you will save time on
travel. No planes or trains to catch, so
more time can be spent in the office /
at home.
- Reduced travel costs:
- If you’re not traveling then
you won’t have to pay on the costs
associated with travel – subsistence,
fares, taxis, etc. Most of our Clients
find that FocusVision works out
significantly cheaper than the
equivalent travel costs.
- Smart use of
qualitative research findings:
- The VideoMarker suite of
services allows people to mark, edit and
create clips of the qualitative research
viewed. Simple to use, but hugely impactful at presentations.
- Knowledge transfer and knowledge
management:
- VideoMarker Librarian
allows you to store all of your clips
from your qualitative research as well
as all your associated documentation in
a single, secure location – easily
searchable and managed. This allows easy
transfer of knowledge gained from around
the business to anybody you choose to
share with.
- Higher market research
profile:
- More
participants, livelier presentations –
this all helps raise the profile of
market research within the organization.
It brings it to life, and gets people
talking about the research they’ve seen.
- Quality of life:
- Many FocusVision users talk about the
more intangible benefits – being home in
the evenings, sleeping in their own
beds, spending time with the family,
leaving the office on time, not being on
the road for hours on end…
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