Showing search results for: b2b journey

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Case study

Plugging the holes with B2B International in Wolseley’s customer journey

Plugging the holes with B2B International in Wolseley’s customer journey Tools used Survey design   Feedback and data collection Genius and computer assisted telephone interviewing  B2B selling can be a brutally competitive business. Our Forsta platform gave B2B International the insights to gain an edge with one of their clients, Wolseley UK.   The challenge How to stand out with high […]

Plugging the holes with B2B International in Wolseley’s customer journey
Ebook

The operational leader’s guide to HX

The operational leader’s guide to HX The operational leader’s guide to HX Build systems and break silos Contents Introduction Build systems and break silos Introduction When you have a streamlined, customer- driven system of agile improvements, you can expect substantial returns. When you know how to get the best out of it, CX pays – […]

The operational leader’s guide to HX
Ebook

Why qualitative wins: The future of human experience insights

Why qualitative wins: The future of human experience insights Why qualitative wins: The future of human experience insights The growth trifecta: why qualitative research is growing so fast Tell me more. And more. And more. We want the full story. The colors, the shapes, the sounds, and the feelings. It’s no longer enough to sift […]

Why qualitative wins: The future of human experience insights
Customer experience

What is customer success – the ultimate guide

What is customer success – the ultimate guide What is customer success? Customer success is a method for ensuring customers reach their desired outcomes when using an organization’s product or service. (Gartner). Alternatively, it’s a long-term, scientifically engineered, and professionally directed business strategy for maximizing customer and company sustainable proven profitability. (Customer Success Association) At Forsta, we consider customer […]

What is customer success – the ultimate guide