A few weeks before lock down kicked in, I had the pleasure of attending a stag do (Bachelor Party for those in the US) in the seaside town of Minehead, chosen as it was hosting a weekend of professional Darts. The UK open to be exact. Two weeks later as I started to suffer what was the effects of either COVID-19 or the worlds longest and most appalling hangover, the lock down kicked in and we entered the ‘New Normal’.
Now, enough has been said about how life has changed for the foreseeable, it’s now a matter of adaptation. Individuals and businesses alike are adapting to the restrictions in place. What is tough to adapt to though, is the lack of live sport. My Euro 2020 tickets have now become Euro 2021 and if I see any Cricket this summer it’ll likely be on my PlayStation. But one sport is leading the way in adapting to the ‘New Normal ’ and that is Darts.
Utilising video technology, The Professional Darts Corporation (PDC) has begun hosting matches on its website by streaming video of players from their home where they compete against each other; giving their subscribers something that pretty much any other sport has failed to do: Live competition.
It’s this example of innovative thinking and adaptability that will get businesses and people through this crisis. Companies used to dealing in bricks and mortar and face-to-face interaction have to shift online to continue. In the Insights industry, most people will have experience of working online for surveys, but less so for individual interviews, focus groups or ethnography studies.
Those companies able to shift to running such studies online will not only ride out the current storm but also reap the benefits of an online approach. This may seem daunting to some, and like the PDC have found, there may be some kinks to work out, but there is a wealth of content to aid you in your transition to online and any online insights technology provider worth their salt should be offering a consultative approach to help you.
In these times, adaptation is survival. We’ve seen a virtual Grand National horse race in the UK complete with betting activity, a global concert featuring each member of the Rolling Stones performing separately in their houses and even parliaments moving going digital. Out of many great crises, comes innovation and those who get there first will come out the other end strongest.