Adding the ‘Why’ behind the ‘What’

Adding the 'Why' behind the 'What'

Adding the ‘Why’ behind the ‘What’?

Forsta has long advocated the benefits of understanding your customer through multiple lenses. Going beyond just quantitative or qualitative; to combine viewpoints to get a deeper understanding. Our solutions enable you to collect data from across the spectrum, and our tools allow for integrations with third-parties to further your insights gathering capabilities.

One such integration has been announced by Schlesinger Group, a leading international data and research services provider and long-term client of Forsta. This solution, QuantText,  integrates text-based chats with Decipher surveys to provide the “why” behind the “what.”

Formerly known as iModerate Chats, the individual nature of the QuantText conversations makes them ideal for going beyond surface level answers, no matter the topic of objective. Whether it’s diving deeper into sentiment with a brand tracker, exploring further on a concept test, or anything in between, QuantText delivers added context to elevate your Decipher surveys.

Schlesinger clients can easily add this new function in Decipher by adding the QuantText element from within the ‘Advanced Question Types’ function. With this straightforward, insights-driven approach, it’s easy to add a further dimension to your Decipher studies, so you can deliver human depth and empathy alongside your quantitative precision.

For more information about Decipher, please contact us today

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