Author: Aaron Jue

How to Successfully Migrate a Tracking Study to a New Software Platform

by Aaron Jue

Researchers know that consistency is a critical ingredient for a successful tracking survey. If the sample provider changes, a new screener requirement is added, or a survey question is reworded — changes like these can compromise comparisons to historical data. As such, the prospect of migrating a tracking study to a new survey software platform would understandably raise concern for…

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CAPI: Get the Essentials For Better Quality Research

by Aaron Jue

FocusVision is pleased to announce the release of Decipher CAPI, our new offline survey app! So let’s get to the essentials of what you can do with CAPI, and how you can make the most of your research. The Value of Face to Face Surveys CAPI is conducted face to face at the location of the consumer experience. This creates distinct…

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Increase Your Online Survey Response Rates With Reminders

by Aaron Jue

When launching an email campaign, reminders are an easy and effective ways to increase response rates for online surveys. Studies have show that a simple reminder or two can double the response rates to your study. After sending an initial email invite to a survey, a follow up email should always be sent out to contacts that have not taken…

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FocusVision Honored as a Stevie Award Company of the Year Winner in the 2015 American Business Awards

First Impressions Count: Engage Survey Respondents Early to Maximize Response Rates

by Aaron Jue

Minimizing respondent dropout is critical to ensuring a healthy participation rate for your survey. Respondents abandon a survey for any number of reasons. They may lose interest, get distracted by another activity or encounter a technical problem with the survey. Survey abandonment almost always occurs in the first pages of a survey Figure 1 illustrates a typical example showing the page by…

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Get More From Your Online Surveys

by Aaron Jue

I’ve been running our client satisfaction survey for the past few years. We solicit feedback about our software and services at the end of every quarter to help us see where we are doing well and where we need to make improvements. The survey helps ensure we’re achieving successful business results, and it is process that includes taking advantage of…

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Horizontal vs. Vertical Rating Scales: Does it Make a Data Difference?

by Aaron Jue

I was recently asked whether or not there is a difference or change in response to a survey question if the answer options are arranged in vertical or horizontal format. The question pertained to Decipher’s responsive survey design, where an 11 point horizontal scale renders in horizontal format on a PC device, but in vertical format on a smartphone device.…

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See how FocusVision has helped some of the worlds' biggest brands in our quantitative and qualitative resources including case studies, white papers, and webinars.

White Paper

More than Just a Lighthearted Activity: Understanding Social Media Video Sharing Behaviors and Motivations

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Case Study

Double Take: Connecting the Dots Between Millennial and Seasoned IT Decision Makers

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Webinar

A Double Take on Qual: A New and Empathetic Way to Stream Research

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