Author: Jenny Karubian

Moderators’ Voice Series: Is Empathy a Muscle?

by Jenny Karubian

Apple Computers described empathy as the fundamental principle of their brand DNA in the early 1980s. The “Apple Marketing Philosophy”, an internal memo, stated that Apple would truly understand customer needs “better than any other company.”  Since that time, empathy has become a popular buzzword across the tech and market research industries. But what is empathy? Is it a skill set?…

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