Author: Mike Kuehne

CRC 2017: Venturing into the Great Unknown

by Mike Kuehne

What will research departments look like in the future? This is the question I walked away with after attending this year’s Corporate Researchers Conference (CRC). The keynotes, conversations and presentations signaled a common theme: the ways in which researchers and their companies are transforming are vastly different from one another. Universal Forces of Transformation Transformation is quite hard to define.…

Read More →

Emerging Technologies in Research: VR, AR and AI…Future or Fad?

by Mike Kuehne

Last week, I was fortunate enough to attend the NYC Media Lab 2017 Summit at the Parsons School of Design. The two-day summit featured some of the leading minds in academia and industry speaking about the future of virtual reality, augmented reality and artificial intelligence. On a personal level, the event was energizing. On the first day, graduate students presented…

Read More →

How to Bridge the Gap between Millennial and Seasoned IT Professionals

by Mike Kuehne

Seasoned IT Professionals have lived through major challenges and survived. They are deliberate and seek stability. They’re generalists, versed in everything from infrastructure and applications to analysis. Millennials have grown up in a reactive mobile environment. They are opportunistic – innovation focused, driven by the constant need to stay ahead of things. They are specialists. How do you connect the…

Read More →

Full Circle: 360° Focus Group Video

by Mike Kuehne

If you have been in the industry long enough, you’ll know that FocusVision initially started its video streaming business with a technician operating a video camera on a cart inside the focus group room. Following the acquisition of Active Group in the 1990’s, we moved the source of video recording to a static camera located behind the glass. Fast forward…

Read More →

Challenges Solved: Optimizing Focus Group Research with FV360 Live

by Mike Kuehne

For years, focus group researchers have struggled with three primary challenges related to face-to-face qualitative research: Replicating the moderator experience for remote and back room viewers Focus group video can be time consuming and expensive to manage and edit Collaborating and distributing focus group video is neither user friendly or secure FV360 Live technology solves these challenges and provides researchers…

Read More →

IIeX Recap: Impactful Collaboration

by Mike Kuehne

This was my first IIeX conference, and it didn’t disappoint. In fact, leaving the conference, I felt a renewed sense of excitement for the research industry. What became clear to me was that technological advancements are breaking down silos. Technology is enabling companies to collaborate more effectively to deliver a level of understanding previously unimaginable. Staying Relevant with Triangulation Facial…

Read More →

Who Will Carry the Qualitative Torch?

by Mike Kuehne

For what seems like the last decade, researchers and news outlets have predicted the demise of face-to-face qualitative research. It’s hard not to blame them. Over the past ten years, more and more people are opting for digital interactions instead of face-to-face contact in their daily lives. Communication, and by proxy qualitative research, is changing due in large part to…

Read More →

The Third Age of Focus Groups

by Mike Kuehne

Introducing FV360 Live and FV Video Insights The 360° camera was the big noise in tech for consumers in 2016, but what about its use in business? By now most of us have witnessed the magic of the technology behind a Go-Pro video experience. Watching a flat screen turn into an action-packed experience, where technology translates into intense emotions, closeness…

Read More →

Check Out the Latest from Our Resource Library

See how FocusVision has helped some of the worlds' biggest brands in our quantitative and qualitative resources including case studies, white papers, and webinars.

White Paper

More than Just a Lighthearted Activity: Understanding Social Media Video Sharing Behaviors and Motivations

View Resource
Case Study

Double Take: Connecting the Dots Between Millennial and Seasoned IT Decision Makers

View Resource
Webinar

A Double Take on Qual: A New and Empathetic Way to Stream Research

View Resource
×