Author: Mike Kuehne

21st Century Research Panels… Not Like Grandma Used to Make

by Mike Kuehne

Imagine a way-back-machine dystopian universe where research surveys were administered door-to-door. Where panelist contact information was kept on punch cards that had to be sorted and put back into a stack of thousands for every project. Imagine a time when research conducted through panels was not digital at all. For those familiar with the dystopian research universe known as the…

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