From ancient Egyptian hieroglyphics to modern Chinese characters, communication through symbolism is something that’s been prevalent throughout our history. In today’s Digital Age, communication symbols have evolved to the point of ubiquity. Articulating emotive vibes can sometimes get tricky, and small digital symbols otherwise known as “emojis” have become a playful way to help us better communicate a message’s tone.…Read More →
Author: Ryan Baum
Let’s rewind in time back to the summer of 2015 — when Donald Trump declared his candidacy to become the President of the United States. I recall many folks including myself thinking, “Donald Trump for President? This must be a joke, there’s virtually no chance that somebody like Trump can become president. For Trump to even become the Republican nominee,…Read More →
In the previous segment of our two-part blog series around the 2016 Presidential Election, we gained an overall sense of how people felt emotionally toward Hillary Clinton and Donald Trump. In this final segment, we will discover why folks are feeling the way they do about the candidates. Why Americans feel the way they do about the 2016 Presidential Candidates…Read More →
For decades psychologists have been evaluating emotions in systematic ways. FocusVision thought it would be fascinating to leverage their findings, and lead a study that employs a systematic approach in understanding how people are feeling “emotionally” about Hillary Clinton and Donald Trump. The History Behind Studying Emotions Emotions have been studied scientifically for years, dating back to Charles Darwin. He…Read More →
Quantitative market research studies capture a sizeable number of data points that are successively utilized by companies seeking to gain insights on consumer behaviors and attitudes. When attempting to better understand the marketplace, researchers generally like to capture an array of attributes from consumer survey respondents in the form of statements. These could be broad, or specific to a category…Read More →
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