Author: Ryan Baum

Emojis and Research: Exploring “Face Value” – Part I

by Ryan Baum

From ancient Egyptian hieroglyphics to modern Chinese characters, communication through symbolism is something that’s been prevalent throughout our history. In today’s Digital Age, communication symbols have evolved to the point of ubiquity. Articulating emotive vibes can sometimes get tricky, and small digital symbols otherwise known as “emojis” have become a playful way to help us better communicate a message’s tone.…

Read More →

Perfection is an Unrealistic Expectation

by Ryan Baum

Let’s rewind in time back to the summer of 2015 — when Donald Trump declared his candidacy to become the President of the United States. I recall many folks including myself thinking, “Donald Trump for President? This must be a joke, there’s virtually no chance that somebody like Trump can become president. For Trump to even become the Republican nominee,…

Read More →

The Science of Emotion: How America Experiences Clinton & Trump – Part II

by Ryan Baum

In the previous segment of our two-part blog series around the 2016 Presidential Election, we gained an overall sense of how people felt emotionally toward Hillary Clinton and Donald Trump. In this final segment, we will discover why folks are feeling the way they do about the candidates. Why Americans feel the way they do about the 2016 Presidential Candidates…

Read More →

The Science of Emotion: How America Experiences Clinton & Trump – Part I

by Ryan Baum

For decades psychologists have been evaluating emotions in systematic ways. FocusVision thought it would be fascinating to leverage their findings, and lead a study that employs a systematic approach in understanding how people are feeling “emotionally” about Hillary Clinton and Donald Trump. The History Behind Studying Emotions Emotions have been studied scientifically for years, dating back to Charles Darwin. He…

Read More →

Emotional DNA: Leveraging Science to Quantify Emotion

by Ryan Baum

Quantitative market research studies capture a sizeable number of data points that are successively utilized by companies seeking to gain insights on consumer behaviors and attitudes. When attempting to better understand the marketplace, researchers generally like to capture an array of attributes from consumer survey respondents in the form of statements. These could be broad, or specific to a category…

Read More →

Check Out the Latest from Our Resource Library

See how FocusVision has helped some of the worlds' biggest brands in our quantitative and qualitative resources including case studies, white papers, and webinars.

Webinar

Understanding Social Media Video Sharing Behaviors and Motivations

View Resource
White Paper

More than Just a Lighthearted Activity: Understanding Social Media Video Sharing Behaviors and Motivations

View Resource
Case Study

Double Take: Connecting the Dots Between Millennial and Seasoned IT Decision Makers

View Resource
×