Author: Zoe Dowling

Despacito – The Beat of Participatory Culture

by Zoe Dowling

Originally posted on Knect365.com Despacito has become one of 2017’s undisputed musical hits. It could even be the hit of the twenty-tens. With its hip-moving reggaetón beat, and catchy (even by non-Spanish speaking standards) lyrics, the song has become a global phenomenon. And, one that exemplifies participatory culture. Participatory Culture – A Generation of Creators and Sharers Henry Jenkins, a…

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ESOMAR at 70: Still Moving Forward with a Spring in its Step

by Zoe Dowling

The ESOMAR Congress is traditionally the biggest event in the MRX industry. It’s a festival, celebration, and innovation hotspot for the data, research and insights professions. This year’s event touched on all three, and I left feeling energized for the future, while also infused with a healthy dose of realism. The theme of this year’s conference was “Visionary”. This is…

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Get Ready for a Social Media Matinee at ESOMAR Congress

by Zoe Dowling

ESOMAR Congress is fast approaching! I’m looking forward to seeing old friends and making new ones. I’m also looking forward to my presentation, ‘Social Media Matinee’, which talks about how video keeps consumers and stakes holders on the edge of their seat. Video is a key channel for brands in creating engaging content, but who is sharing what, and why?…

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Baby Steps: Nurturing the Buzzwords of Data Visualization and Storytelling

by Zoe Dowling

Data Visualization. Storytelling. Two of the hottest #MRX buzzwords in recent years. What do they mean, how much are they being used…and most importantly, why should you care? For the 13th year, FocusVision partnered with meaning, ltd. in the Market Research Technology Report. For 2016, we gathered feedback from 200+ global research companies regarding technology drivers and future developments. This…

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A Mobile Revelation: Experience Your Customers on the Move

by Zoe Dowling

Only mobile provides an in-the-moment, un-biased glimpse into a customer’s life, as they live it. Mobile qualitative research is a flexible approach to gathering such deep insights. In this practical session, we’ll discuss activities best suited to mobile qual research. We will also provide tips for enhancing social engagement using Revelation by FocusVision. You’ll also get a sneak peek demo…

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Designing for Participant Interaction – 3 tips to promote social engagement within your online community

by Zoe Dowling

The rise of social networking sites heralded in the era of the social web. We freely interact with people we know and even ones we don’t. Given these widespread virtual exchanges, there’s often high expectations for social interaction within online research communities. The promise is great but the reality often falls well below expectations. Upon reflection, this isn’t so surprising.…

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IIeX Reflections: “Different” Doesn’t Mean Abandoning the Old

by Zoe Dowling

This year’s IIeX North America conference did not disappoint. The organizers delivered a jam-packed 2½ days that left my (and many other’s) brains in information saturation mode. There were many sessions and conversations worthy of discussion, but here’s three that particularly resonated with me: • Doing things differently • Celebrating the hedgehogs • The power of insights to change lives…

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A Whole New World: Smartphones & Smarter Research

by Zoe Dowling

It’s a “whole new world”, with more people surfing the web via mobile devices than ever before. In this insightful new webinar, we will walk you through FocusVision’s 2017 Mobile Trends Report, which was derived from more than 160 million survey starts in 2016. We’ll also discuss why a mobile-first approach to survey design is critical, and offer prescriptive guidance…

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White Paper

More than Just a Lighthearted Activity: Understanding Social Media Video Sharing Behaviors and Motivations

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Case Study

Double Take: Connecting the Dots Between Millennial and Seasoned IT Decision Makers

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Webinar

A Double Take on Qual: A New and Empathetic Way to Stream Research

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