Author: Zoe Dowling

Once Upon a Time…Elevating Research Storytelling with FV Video Insights – Part 1

by Zoe Dowling

FocusVision’s Lead Research Strategist, Zoe Dowling, recently wrapped up Part 1 of our enchanting new webinar series, entitled: Once Upon a Time – Elevating Research Storytelling with FV Video Insights. See for yourself how researchers can use video to build stories that stay in people’s minds…connecting stakeholders to key customer messages that drive definitive actions. You’ll also learn how FV…

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Once Upon a Time…Elevating Research Storytelling with FV Video Insights Part 1

by Zoe Dowling

Missed our webinar on research storytelling?  In a world awash with data, research storytelling has never been more important. Seeing faces, hearing voices and understanding emotions creates a different level of customer connection. These compelling stories visually represent the true voice of the consumer, leading to better research and meaningful decision-making. And, that’s no fairy tale. In Part 1 of…

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Cashing In On B2B Qualitative Research

by Zoe Dowling

Successful B2B research is all about C.A.S.H:  Coherent, Actionable, Strategic and Hypotheses driven. Drawing upon real-world case studies, this webinar will illustrate how important it is to follow the C.A.S.H. principle when conducting B2B Qualitative Research. We will also discuss the research technology tools best suited to the B2B space. What You Will Learn: Key issues and methodological best practices,…

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A Look Back at Market Research in 2016

by Zoe Dowling

This has been quite a year in market research for FocusVision and me. Now that we are approaching the close of 2016, I want to take a moment and reflect on some of the stand-out trends and hottest topics from this year’s conferences, articles and news reels. Three areas in particular caught my attention. Let’s Hear it for the Millennials:…

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Market Research & Technological Innovation: Reflecting on the Journey

by Zoe Dowling

Technological developments within market research have transformed the industry over the past couple of decades. The recent ASC Conference, held in the beautiful Cathedral city of Winchester, offered a welcome opportunity to reflect on these innovations, posing the question, ‘Are we there yet?’ In my opening keynote at the conference, I attempted to provide my own answer to this question…

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Level Up: The Possibilities Brought to Life by Pokémon GO

by Zoe Dowling

In the few weeks since Pokémon GO’s US release, it’s become a hands down winner for this summer’s “craze”. Future generations will likely reflect on these times with the same fondness as with the hula-hoop or (more recently) the ice bucket challenge – but for smartphones the needle has forever been moved. A Friday evening walk on Los Angeles’ Redondo…

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Check Out the Latest from Our Resource Library

See how FocusVision has helped some of the worlds' biggest brands in our quantitative and qualitative resources including case studies, white papers, and webinars.

Webinar

Understanding Social Media Video Sharing Behaviors and Motivations

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White Paper

More than Just a Lighthearted Activity: Understanding Social Media Video Sharing Behaviors and Motivations

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Case Study

Double Take: Connecting the Dots Between Millennial and Seasoned IT Decision Makers

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