Seasoned IT Professionals have lived through major challenges and survived. They are deliberate and seek stability. They’re generalists, versed in everything from infrastructure and applications to analysis. Millennials have grown up in a reactive mobile environment. They are opportunistic – innovation focused, driven by the constant need to stay ahead of things. They are specialists.
How do you connect the dots between these two seemingly opposing viewpoints? This is where ‘Double Take’ comes into play.
Is a way to engage different points of view.
Is a purposeful and simultaneous combination of both face to face and online focus groups.
Requires two moderators.
Can reduce time in field by 3-5 sessions.
Is a 2 hour session with a 2x2x2 design:
- 2 audiences
- 2 simultaneous modes:
- In-facility focus group using a live FV360 video stream
- InterVu online focus group
- 2 phase design:
- Session 1: in-facility FV360 focus group with ‘Audience 1’ is conducted, while ‘Audience 2’ viewers participate in the research online by watching and chatting amongst themselves about what they are viewing
- Session 2: in-facility FV360 ‘Audience 1’ is dismissed, and ‘Audience 2’ is engaged in an online group discussion session using FV InterVu.
Top-3 Benefits of the Double Take Method:
- Super Charged Empathy. When consumers are asked to observe other consumers live, they become reflective and primed for discussion.
- Engaging Live Video. Being able to see people’s faces and expressions up close, with FV360, encourages remote viewer reactions.
- Time Savings. Employing a Double Take approach can greatly reduce the time and cost of comparable traditional qualitative designs with similar objectives.
Watch the webinar to learn more about the Double Take approach and what we uncovered about Millennial vs Seasoned IT professionals:
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