Category: Focus Groups

Researchers’ Voice: Dual Moderation – Twice as Good!

by Janet Standen

The FocusVision Researchers’ Voice blog series highlights first-person stories from researchers from around the globe. Each account offers unique perspectives on collecting insights across disparate environments. Dual Moderation is More than Twice as Good! By Janet Standen Quick question: Which is more important – the front room moderator (FRM), working with the participants, or the backroom moderator (BRM), working with…

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How to Bridge the Gap between Millennial and Seasoned IT Professionals

by Mike Kuehne

Seasoned IT Professionals have lived through major challenges and survived. They are deliberate and seek stability. They’re generalists, versed in everything from infrastructure and applications to analysis. Millennials have grown up in a reactive mobile environment. They are opportunistic – innovation focused, driven by the constant need to stay ahead of things. They are specialists. How do you connect the…

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Researchers’ Voice – The Beating Heart of Research

by Julie Gavrilis

The FocusVision Researchers’ Voice blog series highlights first-person stories from researchers from around the globe. Each account offers unique perspectives on collecting insights across disparate environments. The Beating Heart of Research By Julie Gavrilis, Principal of Jules Marketing Communications You’ve settled in for a solid day of focus group observation. You have your tablet booted up, your discussion guide ready,…

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Full Circle: 360° Focus Group Video

by Mike Kuehne

If you have been in the industry long enough, you’ll know that FocusVision initially started its video streaming business with a technician operating a video camera on a cart inside the focus group room. Following the acquisition of Active Group in the 1990’s, we moved the source of video recording to a static camera located behind the glass. Fast forward…

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Researchers’ Voice Series – Qualitative Adventures in Africa

by Jurie Smit

The Focus Vision Researchers’ Voice blog series highlights first-person stories from researchers from around the globe. Each account offers unique perspectives on collecting insights across disparate environments. Qualitative Adventures in Africa By Jurie Smit, Founder and Adventurer in Chief of Cross Cultural Insights Hey it’s Africa, What Can One Do? Venturing across the African continent as a qualitative researcher can…

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Challenges Solved: Optimizing Focus Group Research with FV360 Live

by Mike Kuehne

For years, focus group researchers have struggled with three primary challenges related to face-to-face qualitative research: Replicating the moderator experience for remote and back room viewers Focus group video can be time consuming and expensive to manage and edit Collaborating and distributing focus group video is neither user friendly or secure FV360 Live technology solves these challenges and provides researchers…

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Moderators’ Voice Series: Is Empathy a Muscle?

by Jenny Karubian

Apple Computers described empathy as the fundamental principle of their brand DNA in the early 1980s. The “Apple Marketing Philosophy”, an internal memo, stated that Apple would truly understand customer needs “better than any other company.”  Since that time, empathy has become a popular buzzword across the tech and market research industries. But what is empathy? Is it a skill set?…

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Understanding Social Media Video Sharing Behaviors and Motivations

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More than Just a Lighthearted Activity: Understanding Social Media Video Sharing Behaviors and Motivations

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Case Study

Double Take: Connecting the Dots Between Millennial and Seasoned IT Decision Makers

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