If you have been in the industry long enough, you’ll know that FocusVision initially started its video streaming business with…
Focus Groups
The Focus Vision Researchers’ Voice blog series highlights first-person stories from researchers from around the globe. Each account offers unique…
Time of Death? Not So Fast Since about 2010, there has been a chorus among detractors that focus groups are…
Apple Computers described empathy as the fundamental principle of their brand DNA in the early 1980s. The “Apple Marketing Philosophy”,…
Next is Susan Fader in our Moderators’ Voice Series! She joins Zoe Dowling for a chat on Focus Groups. The…
Oh, the maligned focus group. Misused, devalued, the butt of jokes, then thrown out to dry. But they’re not crying…
The focus group. It’s one of the most commonly used qualitative approaches, employed across the full spectrum of industries and…
For what seems like the last decade, researchers and news outlets have predicted the demise of face-to-face qualitative research. It’s…
Introducing FV360 and FocusVision Video Insights The 360° camera was the big noise in tech for consumers in 2016, but…
2016 has been an exciting time at FocusVision. There’s been a tremendous spirit of innovation and nowhere is that more…