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Guest Blogs

4 Steps to Customer Journey Mapping Nirvana

Behold the customer journey map. A straightforward process and framework that aims to capture the full customer experience. Here are my 4 broad steps that can help you make this work within your organization.

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The Invisible Tax on Your Marketing Investments

InnerView and FocusVision partnered to find out if companies are using what they know about the customer to build their brand story? Are they able to tell the story consistently during each interaction? The research indicates that many of the issues that marketers face could be self-inflicted.

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