Category: Guest Blogs

Researchers’ Voice: Moderating with Contextual-Mindfulness in China

by Rachel Wang

The Focus Vision Researchers’ Voice blog series highlights first-person stories from researchers from around the globe. Each account offers unique perspectives on collecting insights across disparate environments. Moderating with Contextual-Mindfulness in China By Rachel Wang The American says “Say what you mean and mean what you say.” In the Chinese-style of communication, verbal words carry only part of the message,…

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Researchers’ Voice – Let’s Get Real: Injecting High Touch Online Qual into Real Life

by Laurie Butler

The FocusVision Researchers’  Voice blog series highlights first-person stories from researchers from around the globe. Each account offers unique perspectives on collecting insights across disparate environments. Let’s Get Real: Injecting High Touch Online Qual into Real Life By Laurie Butler, President, L. J. Butler, Inc. Marketing Insights Guess Who’s Coming to Dinner I love dinner parties, and have planned many…

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Researchers’ Voice – The Beating Heart of Research

by Julie Gavrilis

The FocusVision Researchers’ Voice blog series highlights first-person stories from researchers from around the globe. Each account offers unique perspectives on collecting insights across disparate environments. The Beating Heart of Research By Julie Gavrilis, Principal of Jules Marketing Communications You’ve settled in for a solid day of focus group observation. You have your tablet booted up, your discussion guide ready,…

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Researchers’ Voice Series – Qualitative Adventures in Africa

by Jurie Smit

The Focus Vision Researchers’ Voice blog series highlights first-person stories from researchers from around the globe. Each account offers unique perspectives on collecting insights across disparate environments. Qualitative Adventures in Africa By Jurie Smit, Founder and Adventurer in Chief of Cross Cultural Insights Hey it’s Africa, What Can One Do? Venturing across the African continent as a qualitative researcher can…

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Moderators’ Voice Series: Is Empathy a Muscle?

by Jenny Karubian

Apple Computers described empathy as the fundamental principle of their brand DNA in the early 1980s. The “Apple Marketing Philosophy”, an internal memo, stated that Apple would truly understand customer needs “better than any other company.”  Since that time, empathy has become a popular buzzword across the tech and market research industries. But what is empathy? Is it a skill set?…

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Moderators’ Voice Series: Getting to Know Susan Fader, Insight Navigator

by Susan Fader

Next is Susan Fader in our Moderators’ Voice Series!  She joins Zoe Dowling for a chat on Focus Groups. The Players Susan Fader, Insight Navigator, Qualitative Researcher, Moderator & Strategist Zoe Dowling, Lead Research Strategist, Focus Vision The Set-Up What happens when two qualitative veterans sit down and talk shop? The room suddenly becomes a perfect fly-on-the-wall venue for other…

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The MRX 2016 Technology Report is here!

by Tim Macer

The belief is that technology moves fast. Our annual survey of technology in the market research industry – done in partnership with FocusVision – will be discussed in our webinar on June 8th. It offers an alternative view: as in previous years, it shows an industry on the move. Rather than traveling light with only a few essentials, and heading for…

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Check Out the Latest from Our Resource Library

See how FocusVision has helped some of the worlds' biggest brands in our quantitative and qualitative resources including case studies, white papers, and webinars.

White Paper

More than Just a Lighthearted Activity: Understanding Social Media Video Sharing Behaviors and Motivations

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Case Study

Double Take: Connecting the Dots Between Millennial and Seasoned IT Decision Makers

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Webinar

A Double Take on Qual: A New and Empathetic Way to Stream Research

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