Oh, the maligned focus group. Misused, devalued, the butt of jokes, then thrown out to dry. But they’re not crying for themselves so why are we crying for them? In my twenty years of doing strategy work for brands, it’s true – I have been doing fewer focus groups, but not because they have no value. It’s just that before…Read More →
Category: Guest Blogs
The Market Research Technology Survey for 2016 is about to launch. FocusVision and meaning are working together for this year’s survey! Our annual survey has a habit of uncovering some unexpected findings each year. Last year, one of these was the extent to which CAPI is about to eclipse CATI as a method, thanks to the boost in viability it…Read More →
Guest blog authored by: Allen Porter, Survox VP of Client Services At Survox, we focus on “democratizing” voice-based research so that phone interviews can easily be added to any data collection strategy. We believe in the power – and reach – of phone. That’s why we’ve combined our knowledge of phone interviews with Decipher’s powerful online surveys to deliver quality quantitative…Read More →
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