Category: Industry Events

CRC 2017: Venturing into the Great Unknown

by Mike Kuehne

What will research departments look like in the future? This is the question I walked away with after attending this year’s Corporate Researchers Conference (CRC). The keynotes, conversations and presentations signaled a common theme: the ways in which researchers and their companies are transforming are vastly different from one another. Universal Forces of Transformation Transformation is quite hard to define.…

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ESOMAR at 70: Still Moving Forward with a Spring in its Step

by Zoe Dowling

The ESOMAR Congress is traditionally the biggest event in the MRX industry. It’s a festival, celebration, and innovation hotspot for the data, research and insights professions. This year’s event touched on all three, and I left feeling energized for the future, while also infused with a healthy dose of realism. The theme of this year’s conference was “Visionary”. This is…

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Get Ready for a Social Media Matinee at ESOMAR Congress

by Zoe Dowling

ESOMAR Congress is fast approaching! I’m looking forward to seeing old friends and making new ones. I’m also looking forward to my presentation, ‘Social Media Matinee’, which talks about how video keeps consumers and stakes holders on the edge of their seat. Video is a key channel for brands in creating engaging content, but who is sharing what, and why?…

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IIeX Recap: Impactful Collaboration

by Mike Kuehne

This was my first IIeX conference, and it didn’t disappoint. In fact, leaving the conference, I felt a renewed sense of excitement for the research industry. What became clear to me was that technological advancements are breaking down silos. Technology is enabling companies to collaborate more effectively to deliver a level of understanding previously unimaginable. Staying Relevant with Triangulation Facial…

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IIeX Reflections: “Different” Doesn’t Mean Abandoning the Old

by Zoe Dowling

This year’s IIeX North America conference did not disappoint. The organizers delivered a jam-packed 2½ days that left my (and many other’s) brains in information saturation mode. There were many sessions and conversations worthy of discussion, but here’s three that particularly resonated with me: • Doing things differently • Celebrating the hedgehogs • The power of insights to change lives…

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Market Research & Technological Innovation: Reflecting on the Journey

by Zoe Dowling

Technological developments within market research have transformed the industry over the past couple of decades. The recent ASC Conference, held in the beautiful Cathedral city of Winchester, offered a welcome opportunity to reflect on these innovations, posing the question, ‘Are we there yet?’ In my opening keynote at the conference, I attempted to provide my own answer to this question…

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Discover FocusVision’s Complete Quant+Qual Solutions at ESOMAR Congress

by focusv

Only FocusVision brings the best in Quant+Qual market research solutions to the world and we’re heading to the biggest event for marketing and research professionals to share our knowledge. We’re a proud sponsor of ESOMAR Congress 2016, where this year’s theme is an expression that all brands and companies want to hear, “WOW.” It’s a response that we want our…

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See how FocusVision has helped some of the worlds' biggest brands in our quantitative and qualitative resources including case studies, white papers, and webinars.

White Paper

More than Just a Lighthearted Activity: Understanding Social Media Video Sharing Behaviors and Motivations

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Case Study

Double Take: Connecting the Dots Between Millennial and Seasoned IT Decision Makers

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Webinar

A Double Take on Qual: A New and Empathetic Way to Stream Research

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