A few weeks ago, I moved into a new home. This is an experience that I’m sure many of you…
Marketing Insights
I was recently scrolling through LinkedIn when this caught my eye: I’ll save you the trouble of enlarging the screen…
Being a CEO today is very different than it was even just a few years ago. It’s hard to think…
When I was a kid, I spent many hot and muggy Georgia summer days working at my family’s print shop….
I recently had the pleasure of contributing to an IBM thinkLeaders podcast with fellow guest contributor – Greg Calacouris, Senior…
FocusVision asked 1500 U.S. consumers how they felt about LGBTQ in advertising, whether brands were doing an appropriate job representing LGBTQ and how this impacted their purchasing decisions using FocusVision Decipher.
In this podcast interview, we discuss the importance that customer research has when creating marketing strategies and content plans, how brands can use big and small data together to achieve predictability, and where AI and ML can add administrative value within your marketing stack.
Behold the customer journey map. A straightforward process and framework that aims to capture the full customer experience. Here are my 4 broad steps that can help you make this work within your organization.
FocusVision commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making.
Newly released research by Forrester Consulting, commissioned by FocusVision, proved that the way customers think and feel about an experience can predict how they will act toward a brand. In short, emotions drive business results.