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Marketing Insights

Focus On Experience

When I was a kid, I spent many hot and muggy Georgia summer days working at my family’s print shop….

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Where Have all the Rainbows Gone?

FocusVision asked 1500 U.S. consumers how they felt about LGBTQ in advertising, whether brands were doing an appropriate job representing LGBTQ and how this impacted their purchasing decisions using FocusVision Decipher.

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4 Steps to Customer Journey Mapping Nirvana

Behold the customer journey map. A straightforward process and framework that aims to capture the full customer experience. Here are my 4 broad steps that can help you make this work within your organization.

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A Crystal Ball? Almost.

FocusVision commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making.

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One And A Half Times: The Role of Emotion in Decision-Making

Newly released research by Forrester Consulting, commissioned by FocusVision, proved that the way customers think and feel about an experience can predict how they will act toward a brand. In short, emotions drive business results.

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