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Marketing Insights

Where Have all the Rainbows Gone?

FocusVision asked 1500 U.S. consumers how they felt about LGBTQ in advertising, whether brands were doing an appropriate job representing LGBTQ and how this impacted their purchasing decisions using FocusVision Decipher.

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4 Steps to Customer Journey Mapping Nirvana

Behold the customer journey map. A straightforward process and framework that aims to capture the full customer experience. Here are my 4 broad steps that can help you make this work within your organization.

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A Crystal Ball? Almost.

FocusVision commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making.

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One And A Half Times: The Role of Emotion in Decision-Making

Newly released research by Forrester Consulting, commissioned by FocusVision, proved that the way customers think and feel about an experience can predict how they will act toward a brand. In short, emotions drive business results.

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The Invisible Tax on Your Marketing Investments

InnerView and FocusVision partnered to find out if companies are using what they know about the customer to build their brand story? Are they able to tell the story consistently during each interaction? The research indicates that many of the issues that marketers face could be self-inflicted.

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SiriusDecisions Summit: Leading The Way With Customer Centricity

Last week I attended my first SiriusDecisions Summit, which also happened to be my first marketing conference. Aside from walking away with some fun swag (including a book on content storytelling, a new headshot, and fluffy bears for my niece, nephew, and cat), I also left with a lot to ponder.

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Helping Good Market Researchers Get Better

If you would like to brush up on Advanced Analytical Techniques, improve on Communicating Research Results, learn about Emerging Methods and the Future of Market Research, or a number of other topics, Market Research Institute International (MRII) has courses for you.

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