Zoë Dowling explores why using free tools for research isn’t just ineffective but potentially costly, why we need dedicated research technology for data protection and security, and how purpose-built research solutions help us do our jobs better.
Marketing Insights
As companies transform themselves, there is an increasing need to build bridges across departments. Zoë Dowling gives us a valuable perspective on how Insights departments can take a lead in breaking down silos within organizations.
Asking about customers content needs isn’t necessarily top of mind when it comes to research but it is a powerful way to learn how to help them and in turn, deliver even better, more valuable customer experiences.
Super Bowl Sunday captured my imagination almost as soon as I arrived in the US nearly 14 years ago. I…
If subsequent years have been about the power of “big data”, 2018 has been the year where “small data” stepped…
As 2018 comes to a close, it’s a natural reaction to think about the year behind us and of course,…
My OCD has gone into overdrive since SAP announced it would acquire survey vendor Qualtrics for $8B just days before…
We received some great questions at the end of our webinar ‘Being All In: How Insights Can Help Brands Hit…
I’ve worked in the market research industry for the better part of 15 years. Nearly every company I’ve worked with…
Have you ever given, or listened to, a presentation based on reliable data – be it survey, clickstream or transactional…