If you would like to brush up on Advanced Analytical Techniques, improve on Communicating Research Results, learn about Emerging Methods and the Future of Market Research, or a number of other topics, Market Research Institute International (MRII) has courses for you.
What can a marketer learn from a researcher? Dawn Colossi, FocusVision’s CMO, shares her thoughts on why no marketing department should be operating without researchers who find the ‘why’ to inform the marketer’s ‘how’ and how bringing the two together creates a very strong advantage for the business.
Explore how these two roles can form a powerful pair with researchers’ working to understand people and marketers’ working to get buyers to respond, and how in today’s experience economy, the dual lens of Marketing and Research is the winning combination.
Zoë Dowling explores why using free tools for research isn’t just ineffective but potentially costly, why we need dedicated research technology for data protection and security, and how purpose-built research solutions help us do our jobs better.
As companies transform themselves, there is an increasing need to build bridges across departments. Zoë Dowling gives us a valuable perspective on how Insights departments can take a lead in breaking down silos within organizations.
If subsequent years have been about the power of “big data”, 2018 has been the year where “small data” stepped…
As 2018 comes to a close, it’s a natural reaction to think about the year behind us and of course,…