Marketing Insights and Customer Experience | Page 4 of 5 | FocusVision Skip to main content

Marketing Insights

Helping Good Market Researchers Get Better

If you would like to brush up on Advanced Analytical Techniques, improve on Communicating Research Results, learn about Emerging Methods and the Future of Market Research, or a number of other topics, Market Research Institute International (MRII) has courses for you.

Read more

What can a marketer learn from a researcher? Dawn Colossi

What Can a Marketer Learn from a Researcher?

What can a marketer learn from a researcher? Dawn Colossi, FocusVision’s CMO, shares her thoughts on why no marketing department should be operating without researchers who find the ‘why’ to inform the marketer’s ‘how’ and how bringing the two together creates a very strong advantage for the business.

Read more

What Can a Researcher Learn from a Marketer?

Explore how these two roles can form a powerful pair with researchers’ working to understand people and marketers’ working to get buyers to respond, and how in today’s experience economy, the dual lens of Marketing and Research is the winning combination.

Read more

It’s Good to Talk: Breaking Down Organizational Silos

As companies transform themselves, there is an increasing need to build bridges across departments. Zoë Dowling gives us a valuable perspective on how Insights departments can take a lead in breaking down silos within organizations.

Read more

Content Is King – Ask Customers What They Need

Asking about customers content needs isn’t necessarily top of mind when it comes to research but it is a powerful way to learn how to help them and in turn, deliver even better, more valuable customer experiences.

Read more

See for yourself: Begin your journey to better customer insights

Request a demo

Sign up to receive news from FocusVision