Time of Death? Not So Fast Since about 2010, there has been a chorus among detractors that focus groups are…
Moderators’ Voice Series
Apple Computers described empathy as the fundamental principle of their brand DNA in the early 1980s. The “Apple Marketing Philosophy”,…
Next is Susan Fader in our Moderators’ Voice Series! She joins Zoe Dowling for a chat on Focus Groups. The…
Oh, the maligned focus group. Misused, devalued, the butt of jokes, then thrown out to dry. But they’re not crying…
The focus group. It’s one of the most commonly used qualitative approaches, employed across the full spectrum of industries and…