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Online Surveys

How to Measure Ad Effectiveness

Ad testing is a multi-pronged effort of gathering survey feedback from your customers in order to execute and deliver effective marketing and advertising campaigns. Learn how copy test and ad tracking surveys are used to cover any medium, including radio, television, digital, outdoor, and more.

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What about Survey Incentives: Do You Need One?

Using incentives in survey research is a common method for encouraging respondent participation. However, incentives are just one of many factors that affect survey participation, so before you spend money to fund your incentives, consider whether it’s really necessary or even appropriate.

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Measuring Your Brand’s Health

For marketers and advertisers, developing and building a brand is all about connecting with consumers. Successful brands have an identity;…

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