Whether you are asking questions in a survey, focus group, or online research community, it’s extremely important that you simplify your questions.
FocusVision Decipher’s survey platform contains one of the most powerful and robust data reporting and analysis solutions. It is easy to use, yet sophisticated enough for more advanced users. Now, getting data insights is easier than ever with the DIY survey reporting and analytics tools.
The most common way to analyze survey data is through the use of a crosstab. Survey data is ‘split’ or ‘segmented’ in order to compare the opinions and behaviors between one subgroup and another. Looking at data this way can give you a more thorough understanding of your customers.
“We’re moving too fast to do research!” If I’m being totally honest, I’ve thought this a few times myself over…
A great looking survey makes a positive impression not only for your brand but helps keep participants engaged with your survey. With FocusVision Decipher, it has never been easier to create high-quality survey designs that look great.
Perhaps due to its popularity and ease of use, significance tests are often used and abused as a test of “truth” to validate data findings. In reality, it does no such thing. While a significance test can be used as a means towards data insight, what it actually uncovers is very narrow in scope.
Question writing is one of the most fundamental aspects of survey research. The answers and insights you get from your…
How does data analysis work? Learn how to extract the insights that address the research objective or business problem behind the research taking place. This process is as much of an art as it is science, but there are a few foundational concepts you can follow to get you going.