Imagine a way-back-machine dystopian universe where research surveys were administered door-to-door. Where panelist contact information was kept on punch cards that had to be sorted and put back into a stack of thousands for every project. Imagine a time when research conducted through panels was not digital at all. For those familiar with the dystopian research universe known as the…Read More →
Category: Panel Management
Organizations that want to begin a new online market research panel initiative will need to answer a wide variety of related questions as part of the planning process. Not the least of which is how large the panel should be, as well as how large a panel might be achieved using existing lists and other resources that are available in-house.…Read More →
No longer simply the domain of public access panels, panel management is increasing being taken on as a task within research departments, marketing departments, and research organizations. The market research panel has become the hub of many activities. Its reach extends beyond Voice of the Customer and survey-related initiatives. It includes communities, links to social media, and also represents a…Read More →
With tight budgets and shrinking revenues in the face of a weak economy, more market research firms and brands are electing to bring management of their panels in-house. Self-management can offer greater control over the panel’s processes, features and usage, and provide a means to monetize other assets, such as website visitors. The problem is that successful panel management is…Read More →
The development of effective, engaging and succinct mobile surveys is crucial as the MR industry moves to adopt mobile research, and hopefully you found our best practices recommendations useful. Let’s turn the attention to implementing mobile panels – an equally critical factor in the expansion to mobile MR. Panels have been instrumental in market research since the industry went online…Read More →
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