"We need to get comfortable with leaving unasked questions." This statement, made by guest speaker Carisha Larios in our webinar,…
Qualitative Research
Working in the market research technology industry for over a decade, I have seen many changes in the methodologies used…
In our recent webinar, “Engaging Online Participants: 10 Tips to Getting the Most Out of Your Online Focus Group”, we…
April 2020 Update: In the past month, COVID-19 has transformed our lives dramatically. One small change (although with the potential…
My morning routine starts the same nearly every day – pour myself a cup of coffee and scroll through the…
Just before the holidays, I was honored to be invited by my alma mater to speak to MBA students on…
I’ve spent half my career as a researcher in R&D working in large multinational CPG organizations. During my stint in…
When I think about the biggest challenges and greatest opportunities in market research, it always comes down to the quality…
I recently had the pleasure of contributing to an IBM thinkLeaders podcast with fellow guest contributor – Greg Calacouris, Senior…
“Let’s do something fun this weekend,” a friend said to me a few months back. I got right on it,…