April 2020 Update: In the past month, COVID-19 has transformed our lives dramatically. One small change (although with the potential…
Qualitative Research
My morning routine starts the same nearly every day – pour myself a cup of coffee and scroll through the…
Just before the holidays, I was honored to be invited by my alma mater to speak to MBA students on…
I’ve spent half my career as a researcher in R&D working in large multinational CPG organizations. During my stint in…
When I think about the biggest challenges and greatest opportunities in market research, it always comes down to the quality…
I recently had the pleasure of contributing to an IBM thinkLeaders podcast with fellow guest contributor – Greg Calacouris, Senior…
“Let’s do something fun this weekend,” a friend said to me a few months back. I got right on it,…
Whether you are asking questions in a survey, focus group, or online research community, it’s extremely important that you simplify your questions.
“We’re moving too fast to do research!” If I’m being totally honest, I’ve thought this a few times myself over…
To deliver exceptional experiences for our customers, we need to understand them, and their lives in entirety. Fortunately, this is where online qualitative research, and specifically mobile ethnography, excels as a flexible tool, appropriate for a wide variety of research questions.