Whether you are asking questions in a survey, focus group, or online research community, it’s extremely important that you simplify your questions.
Qualitative Research
“We’re moving too fast to do research!” If I’m being totally honest, I’ve thought this a few times myself over…
To deliver exceptional experiences for our customers, we need to understand them, and their lives in entirety. Fortunately, this is where online qualitative research, and specifically mobile ethnography, excels as a flexible tool, appropriate for a wide variety of research questions.
“Mobile is an extension of us. [We are] constantly connected not simply because it’s easy – we do this because…
Iterative design is best known in the product world, where the most innovative R&D departments and developers create prototypes of…
We don’t always have a lot of time to go back and view our interview recordings. However, taking the time…
In many ways, leading a focus group discussion virtually is quite similar to an in-person exercise. You still want to…
The leader in research technology introduces a free version of its online focus group solution called InterVu Now; Adds AI…
Being able to see and hear people brings them, their views and their world to life. While face-to-face conversations are…
If you are like most companies, you have been working really hard to get into the hearts and minds of…