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Qualitative Research

Our 2020 Resolution a one-stop insights technology provider

Our 2020 Resolution

Just before the holidays, I was honored to be invited by my alma mater to speak to MBA students on…

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Mobile Ethnography: Understand Your Customer Through Their Lens

To deliver exceptional experiences for our customers, we need to understand them, and their lives in entirety. Fortunately, this is where online qualitative research, and specifically mobile ethnography, excels as a flexible tool, appropriate for a wide variety of research questions.

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