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Research on Research

How Do You (and Others) Do Research?

As insight professionals, we are always seeking to understand our customers, learn their opinions, what frustrates and excites them, how…

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One And A Half Times: The Role of Emotion in Decision-Making

Newly released research by Forrester Consulting, commissioned by FocusVision, proved that the way customers think and feel about an experience can predict how they will act toward a brand. In short, emotions drive business results.

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