Category: Researchers’ Voice Series

Researchers’ Voice: Dual Moderation – Twice as Good!

by Janet Standen

The FocusVision Researchers’ Voice blog series highlights first-person stories from researchers from around the globe. Each account offers unique perspectives on collecting insights across disparate environments. Dual Moderation is More than Twice as Good! By Janet Standen Quick question: Which is more important – the front room moderator (FRM), working with the participants, or the backroom moderator (BRM), working with…

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Researchers’ Voice: Research Techniques that Drive Human Understanding

by Frank Gabbert

The Focus Vision Researchers’ Voice blog series highlights first-person stories from researchers from around the globe. Each account offers unique perspectives on collecting insights across disparate environments. Research Techniques that Drive Human Understanding By Frank Gabbert, Principal, Sapphire Brand Builders Humans, much like animals, have certain behaviors, features and characteristics. Their wants and needs, while similar, influence the relationship they…

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Researchers’ Voice: Moderating with Contextual-Mindfulness in China

by Rachel Wang

The Focus Vision Researchers’ Voice blog series highlights first-person stories from researchers from around the globe. Each account offers unique perspectives on collecting insights across disparate environments. Moderating with Contextual-Mindfulness in China By Rachel Wang The American says “Say what you mean and mean what you say.” In the Chinese-style of communication, verbal words carry only part of the message,…

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Researchers’ Voice: The Intersection of Digital Marketing and Market Research

by Lizy Freudmann

The Focus Vision Researchers’ Voice blog series highlights first-person stories from researchers from around the globe. Each account offers unique perspectives on collecting insights across disparate environments. The Intersection of Digital Marketing and Market Research By Lizy Freudmann, Founder of One More Thing LLC I became a member of the professional market research community about 2.5 years ago. My interest…

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Researchers’ Voice – Let’s Get Real: Injecting High Touch Online Qual into Real Life

by Laurie Butler

The FocusVision Researchers’  Voice blog series highlights first-person stories from researchers from around the globe. Each account offers unique perspectives on collecting insights across disparate environments. Let’s Get Real: Injecting High Touch Online Qual into Real Life By Laurie Butler, President, L. J. Butler, Inc. Marketing Insights Guess Who’s Coming to Dinner I love dinner parties, and have planned many…

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Researchers’ Voice Series – Qualitative Adventures in Africa

by Jurie Smit

The Focus Vision Researchers’ Voice blog series highlights first-person stories from researchers from around the globe. Each account offers unique perspectives on collecting insights across disparate environments. Qualitative Adventures in Africa By Jurie Smit, Founder and Adventurer in Chief of Cross Cultural Insights Hey it’s Africa, What Can One Do? Venturing across the African continent as a qualitative researcher can…

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Understanding Social Media Video Sharing Behaviors and Motivations

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More than Just a Lighthearted Activity: Understanding Social Media Video Sharing Behaviors and Motivations

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Double Take: Connecting the Dots Between Millennial and Seasoned IT Decision Makers

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