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Watch Now: Change is Afoot

Watch Now: Change is Afoot

The only constant in life is change. Change. Most of the time, it is something that happens quietly in the…

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How Do You (and Others) Do Research?

As insight professionals, we are always seeking to understand our customers, learn their opinions, what frustrates and excites them, how…

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Where Have all the Rainbows Gone?

FocusVision asked 1500 U.S. consumers how they felt about LGBTQ in advertising, whether brands were doing an appropriate job representing LGBTQ and how this impacted their purchasing decisions using FocusVision Decipher.

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Are CEOs Negatively Impacting Customer Experience?

The success of Customer Experience should begin with decisions made by the CEO. Only through this unified pursuit of Customer Truth will brands be able to create and operationalize a sustainable and predictable business model for the future, and a brand experience which is valued by their customer.

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