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What Can a Marketer Learn from a Researcher?

What can a marketer learn from a researcher? Dawn Colossi, FocusVision’s CMO, shares her thoughts on why no marketing department should be operating without researchers who find the ‘why’ to inform the marketer’s ‘how’ and how bringing the two together creates a very strong advantage for the business.

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What Can a Researcher Learn from a Marketer?

Explore how these two roles can form a powerful pair with researchers’ working to understand people and marketers’ working to get buyers to respond, and how in today’s experience economy, the dual lens of Marketing and Research is the winning combination.

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CES 2019

On the Ground at CES: Day One

The annual Consumer Electronics Show (CES) is a fanfare for all sectors of tech enthusiasts to lap up new offerings…

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GDPR Update: Your Questions Answered

GDPR has shaken many areas of the market research industry, reaching far beyond those companies operating within the European Economic…

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