Category: Trends

Despacito – The Beat of Participatory Culture

by Zoe Dowling

Originally posted on Knect365.com Despacito has become one of 2017’s undisputed musical hits. It could even be the hit of the twenty-tens. With its hip-moving reggaetón beat, and catchy (even by non-Spanish speaking standards) lyrics, the song has become a global phenomenon. And, one that exemplifies participatory culture. Participatory Culture – A Generation of Creators and Sharers Henry Jenkins, a…

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Emerging Technologies in Research: VR, AR and AI…Future or Fad?

by Mike Kuehne

Last week, I was fortunate enough to attend the NYC Media Lab 2017 Summit at the Parsons School of Design. The two-day summit featured some of the leading minds in academia and industry speaking about the future of virtual reality, augmented reality and artificial intelligence. On a personal level, the event was energizing. On the first day, graduate students presented…

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Designing for Participant Interaction – 3 tips to promote social engagement within your online community

by Zoe Dowling

The rise of social networking sites heralded in the era of the social web. We freely interact with people we know and even ones we don’t. Given these widespread virtual exchanges, there’s often high expectations for social interaction within online research communities. The promise is great but the reality often falls well below expectations. Upon reflection, this isn’t so surprising.…

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The State of MRX: Industry Trends and Implications

by Tim Macer

Technology powers much of today’s research and is driving many future developments in our industry. Now in its 13th year, the 2016 Market Research Annual Report, collected data from 200 research companies worldwide. The report provides valuable updates related to the positioning of current research technologies within market research, and the emergence of new ones. Watch the webinar to learn…

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A Whole New World: Smartphones & Smarter Research

by Zoe Dowling

It’s a “whole new world”, with more people surfing the web via mobile devices than ever before. In this insightful new webinar, we will walk you through FocusVision’s 2017 Mobile Trends Report, which was derived from more than 160 million survey starts in 2016. We’ll also discuss why a mobile-first approach to survey design is critical, and offer prescriptive guidance…

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Emojis and Research: Exploring “Face Value” – Part II

by Zoe Dowling

This is part 2 of our Emojis and Research series, part 1. Emojis. The new visual communication language. Finally, it’s one we can all understand. Or is it? In part 2 of our blog on using emojis within research, we’ll explore whether all facial emojis are created equal. To start, let’s pose a question: What does this emoji mean to…

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Emojis and Research: Exploring “Face Value” – Part I

by Ryan Baum

From ancient Egyptian hieroglyphics to modern Chinese characters, communication through symbolism is something that’s been prevalent throughout our history. In today’s Digital Age, communication symbols have evolved to the point of ubiquity. Articulating emotive vibes can sometimes get tricky, and small digital symbols otherwise known as “emojis” have become a playful way to help us better communicate a message’s tone.…

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A Look Back at Market Research in 2016

by Zoe Dowling

This has been quite a year in market research for FocusVision and me. Now that we are approaching the close of 2016, I want to take a moment and reflect on some of the stand-out trends and hottest topics from this year’s conferences, articles and news reels. Three areas in particular caught my attention. Let’s Hear it for the Millennials:…

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More than Just a Lighthearted Activity: Understanding Social Media Video Sharing Behaviors and Motivations

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Double Take: Connecting the Dots Between Millennial and Seasoned IT Decision Makers

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A Double Take on Qual: A New and Empathetic Way to Stream Research

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