Category: Webinars

Once Upon a Time…Elevating Research Storytelling with FV Video Insights Part 2 – Healthcare/Pharma Intensive

by Zoe Dowling

Each year, the Healthcare and Pharmaceutical industries utilize massive volumes of video footage for qualitative research. Managing so much video can be cumbersome. FV Video Insights provides researchers, and their partners, with advanced and secure tools to reduce time spent analyzing and editing video. In Part 2 of our video storytelling webinar series, we will impart valuable tips and tricks…

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Once Upon a Time…Elevating Research Storytelling with FV Video Insights – Part 1

by Zoe Dowling

FocusVision’s Lead Research Strategist, Zoe Dowling, recently wrapped up Part 1 of our enchanting new webinar series, entitled: Once Upon a Time – Elevating Research Storytelling with FV Video Insights. See for yourself how researchers can use video to build stories that stay in people’s minds…connecting stakeholders to key customer messages that drive definitive actions. You’ll also learn how FV…

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Once Upon a Time…Elevating Research Storytelling with FV Video Insights Part 1

by Zoe Dowling

Missed our webinar on research storytelling?  In a world awash with data, research storytelling has never been more important. Seeing faces, hearing voices and understanding emotions creates a different level of customer connection. These compelling stories visually represent the true voice of the consumer, leading to better research and meaningful decision-making. And, that’s no fairy tale. In Part 1 of…

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Cashing In On B2B Qualitative Research

by Zoe Dowling

Successful B2B research is all about C.A.S.H:  Coherent, Actionable, Strategic and Hypotheses driven. Drawing upon real-world case studies, this webinar will illustrate how important it is to follow the C.A.S.H. principle when conducting B2B Qualitative Research. We will also discuss the research technology tools best suited to the B2B space. What You Will Learn: Key issues and methodological best practices,…

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Webinar Recap: Studying Childhood Obesity in Latin America

by focusv

Historically, Latin American countries have had a troubled relationship with nutrition and food supply. For many years, hunger, malnutrition and its consequences have haunted each developing country’s mortality and quality of life. However, in the past years, we have seen radical shifts. While there has been a significant decrease in the disease’s characteristic of poverty and food shortage; there has…

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Webinar Recap: Leveraging Science to Quantify Emotions

by focusv

What do consumers REALLY feel about your brand or product? Joy, frustration, surprise, anger? It’s rare that companies take the time to truly understand the emotions associated with their brands. Ryan Baum showed attendees how brands can use our online survey tool Decipher to do just that in an interactive webinar titled How Do You Feel? Leveraging Science to Quantify…

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Webinar Recap: Using Mobile Digital Qual to Hack the Snack Aisle

by focusv

FocusVision helps CPG/FMCG research teams understand the key drivers behind what consumers are looking for and why. We provide innovative technologies that allow brands to immerse themselves into the consumer world and highlight in-the-moment thought processes. Our latest webinar series is focused on some of the innovative ways CPG market research teams have used our technology to get insight into…

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Webinar Recap: Avon Taps Into The Latin American Cosmetic Consumer

by focusv

An intrinsic part of branding is the need for emotional connections with target consumers. This is intensified when it comes to the beauty and personal care categories like make-up, since many women consider cosmetics intrinsically tied to ideas of confidence, self-esteem and strength. Make-up helps to reinforce the woman’s individuality, identity and to define her space within family, work and…

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Check Out the Latest from Our Resource Library

See how FocusVision has helped some of the worlds' biggest brands in our quantitative and qualitative resources including case studies, white papers, and webinars.

Webinar

Understanding Social Media Video Sharing Behaviors and Motivations

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White Paper

More than Just a Lighthearted Activity: Understanding Social Media Video Sharing Behaviors and Motivations

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Case Study

Double Take: Connecting the Dots Between Millennial and Seasoned IT Decision Makers

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