Challenges Solved: Optimizing Focus Group Research with FV360 Live

A Picture of Mike Kuehne

For years, focus group researchers have struggled with three primary challenges related to face-to-face qualitative research:

  1. Replicating the moderator experience for remote and back room viewers
  2. Focus group video can be time consuming and expensive to manage and edit
  3. Collaborating and distributing focus group video is neither user friendly or secure

FV360 Live technology solves these challenges and provides researchers with a fully immersive viewing experience. Coupling this with FV Video Insights, researchers also receive the tools needed to safely and easily edit, collaborate and distribute important research data across an organization.

You will learn

  • About the innovative FV360 Live and FV Video Insights solutions
  • Things to consider when moderating in 360
  • How to utilize FV Video Insights for expert storytelling

 

About the Speakers

Zoë Dowling, Ph.D., Lead Research Strategist, FocusVision
Zoe Dowling uses her extensive research expertise to help clients best apply FocusVision’s technological solutions. An early internet adopter, she has been involved in online research since the 1990s. She specializes in respondent engagement for web and mobile surveys, as well as qualitative approaches related to online communities and interview techniques. A scholar of innovation, Zoe actively combines traditional and out-of-the-box approaches to adapt effective methodologies to a changing world. She holds a BA in Sociology and Social Policy from the University of Stirling in Scotland, an M-Phil in Social Research Methodology from the University of Stellenbosch in South Africa, and a Ph.D. in Sociology from the University of Surrey in England.

Michael Kuehne, Senior Research Strategist, FocusVision
Michael is a seasoned research professional with deep experience in leading research initiatives through the successful integration of consumer insights and sensory evaluations. His record of achievement includes strategic development and execution, innovation, technology management and operations. With a unique experience set on both client and agency-sides of the research arena, Michael has a keen understanding of how research is actually used in an organization, and how research outcomes drive product innovation. He has led domestic and international insights teams, spearheaded primary research initiatives and managed new product solutions from concept through launch.

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