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Discover How Quant+Qual Solutions are Changing The Future of Insights at IIeX North America

IIeX North America is a conference known for celebrating bold, disruptive, and challenging thinkers who using new approaches and new ideas to change the face of the market research industry.

Join us in Atlanta June 13 – 15, 2016 for three days of inspiring stories of MRX innovation to see where the future of insights is headed.

As research technologists, we’re always finding new ways to use our technology (or improve on our market research technology) to capture, track, analyze, report on and deliver rock-solid, actionable research.

The best part of working at FocusVision? We’re lead by a team who loves disrupting the world of insights and challenging everyone in the company to constantly improve.

Our CMO Steve August is passionate about using technology to develop innovative research techniques and methodologies – a passion that lead the FocusVision team to develop the ground-breaking Quant+Qual Research Solutions.

This integrated product is the first of its kind to marry quantitative and qualitative research methods. His work has enabled two traditionally separate practice areas to work together to provide more comprehensive actionable business insights.

At IIeX, Steve will be speaking alongside Dave Moore, the Sr. Director of Global Market Research for Eli Lilly and Company about how Q+Q helped Eli Lilly discover the future of customer intelligence.

FocusVision & Eli Lilly: Architecting an Insights Nervous System
Monday, June 13
Grand Ballroom

Eli Lilly used FocusVision’s Quant+Qual Research Solutions to reap millions in ROI by architecting an “insights nervous system” that facilitated a new level of cross-functional collaboration. Attendees will learn:

  • How Eli Lilly’s multi-year project integrates and rapidly synthesizes customer data across the broad spectrum of corporate information assets
  • The primary quantitative and in-depth qualitative research methods deployed to build the “insights nervous system”
  • How Eli Lilly realized the future of customer intelligence and earn millions in ROI

Are you ready to discover the future of insights? Click for more details on IIeX North America.


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