ESOMAR Congress is fast approaching! I’m looking forward to seeing old friends and making new ones. I’m also looking forward to my presentation, ‘Social Media Matinee’, which talks about how video keeps consumers and stakes holders on the edge of their seat.
Video is a key channel for brands in creating engaging content, but who is sharing what, and why? I’ll be sharing the results of a new study that explores the impact of video content for brands, and how they can tailor their video for certain demographic targets. The presentation will also explore how researchers can use video to enhance their studies and engage stakeholders using video to communicate insights.
Presentation – Social Media Matinee
Session: The Future is Now | Research Visions
Location: Green Stage
Date: 11 September
For a full schedule of events, visit ESOMAR.