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FocusVision Acquires 24Tru- Adds Cloud-Based Asset Management to Growing Suite of Market Research Technologies

Fresno, Calif. — June 2, 2016 — FocusVision, the global leader in market research technologies, today announced the acquisition of 24Tru. FocusVision’s commitment to providing world-class market research solutions coupled with white-glove customer service holds true as the company expands its product base. 24tru immenses value to FocusVision’s enterprise and agency clients.

24Tru enables the aggregation and organization of all research content for efficient access to insights, video clips, images and entire reports. With 24Tru, Consumer Insights leaders can find, edit and share content in minutes and efficiently collaborate in online workspaces. Insights are shared in more engaging ways to bring the entire enterprise closer to the customer.

“The addition of 24Tru to FocusVision’s suite of quantitative and qualitative research solutions enhances the product options available to both FocusVision and 24Tru clients,” said Rodney Holm, VP of Product Development, FocusVision. “24Tru’s Research Intelligence (RI) technology allows users to find, edit and share their video, image and document assets. RI is the next generation of knowledge management, with the ability to ask questions of your data, collaborate with your stakeholders and connect the organization with the customer.”

“24Tru is a valuable asset that closely aligns with our existing family of products,” said Jayme Plunkett, Chief Product Officer at FocusVision. “We are proud to integrate 24tru into the FocusVision suite of technologies.”

About FocusVision
FocusVision is the leading global provider of quantitative and qualitative technology solutions to the market research industry, providing an online survey platform, research facility video streaming, webcam focus groups, ethnography streaming and mobile device usability studies. FocusVision’s services allow research professionals to engage with respondents in any place, at any time. FocusVision has over 350 employees and offices in the US, the UK, Bulgaria, Brazil, Australia and Singapore. For more information, visit

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