FocusVision Acquires 24tru

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We’re excited to welcome 24tru into the FocusVision family! The acquisition of these two solutions enhances our customers’ access to tools and technology for aggregating, organizing and collaborating on their market research data. This furthers our commitment to providing world-class market research solutions coupled with outstanding customer service.

24tru is the leader in video based market research knowledge management. The platform offers a central repository for all research assets. 24tru provides time-coded transcripts that enable researchers to search across projects, answer business questions from existing research, and edit content to be leveraged for output. Beyond the essential need to find and edit, the platform is also set up to support collaboration and build deliverables that can quickly be shared across the organization.

“The addition of 24tru to FocusVision’s suite of quantitative and qualitative research solutions enhances the product options available to both FocusVision and 24tru clients,” said Rodney Holm, VP of Product Development, FocusVision. “24tru’s Research Intelligence (RI) technology allows users to find, edit and share their video, image and document assets. RI is the next generation of knowledge management, with the ability to ask questions of your data, collaborate with your stakeholders and connect the organization with the customer.”

Read more about FocusVision’s acquisition of 24tru.

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