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FocusVision Adds Cognitive Neuroscience Expertise to Growing Team

FRESNO, Calif. — May 31, 2016 FocusVision, the leading global provider of quantitative and qualitative technology solutions to the market research industry, is pleased to announce that research consultant and cognitive neuroscience subject matter expert, Ryan Baum, has joined the firm’s growing team of industry experts.

Ryan specializes in a variety of methodologies used in cognitive neuroscience and psychology to better understand the subconscious preferences and behaviors of consumers, and is well versed in areas such as concept research, advertising research, branding research, package testing, pricing research, segmentation, messaging and message development, implicit psychological testing and sensory evaluation.

“Ryan’s experiences with methodologies used in cognitive neuroscience and psychology will help us continue to advance our state-of-the-art Quant+Qual technology platforms,” said Steve August, CMO of FocusVision.

“I am delighted to join the FocusVision team,” Ryan said. “In my view, the company has developed a technology platform that has the ability to revolutionize the way companies are executing market research. I’m proud to take part in this organization’s path to success”

Prior to joining FocusVision, Ryan served at Millward Brown as a Quantitative Research Consultant with a focus on ad-hoc design, and at Buyology Inc. as a Senior Director of Cognitive Research Strategy.

As a native of Cleveland, Ohio, Ryan holds a B.A. from The Ohio State University.

About FocusVision
FocusVision is the leading global provider of quantitative and qualitative technology solutions to the market research industry, providing an online survey platform, research facility video streaming, webcam focus groups, ethnography streaming, panel management and mobile device usability studies. FocusVision’s services allow research professionals to engage with respondents in any place, at any time. FocusVision has over 350 employees and offices in the US, the UK, Bulgaria, Brazil, Australia and Singapore. For more information, visit: www.focusvision.com.

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