FocusVision and Avon Present at ESOMAR LATAM 2016

We have joined forces with Avon to present combined research on target consumers’ emotional connections with makeup at ESOMAR Latin America 2016 in Bogotá, Colombia.

Fernanda Nobrega, FocusVision’s Business Development Director and Paola Toscano, Insights and Marketing Intelligence at Avon will present ‘The Latinas’ Beauty Bag” on Tuesday, April 12 at 2:45.

The presentation explores Latinas’ purchasing habits, preferences and the emotional correlation between makeup and beauty. Using Quant+Qual research methodologies, including FocusVision’s Decipher and Revelation tools, the study uncovers opportunities for companies to connect with makeup consumers on a deeper level.

Here is a sneak peek into this highly-anticipated presentation! One of the most important findings was that more than 75% of the companies were using online surveys, but less than half worked effectively on mobile phones. In this ever-growing mobile world, optimizing for smartphones is more important than ever.

Pie chart showing that 75% of the companies used online surveys, but only half of these online surveys work effectively on mobile phones.

During this presentation, Fernanda and Paola will take an even deeper look at how women perceive their relationship with cosmetics. This session will showcase Latinas’ emotional relationship with makeup, provide a deep understanding of associated branding issues and explore the deep connection between emotions and consumer behavior.

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