Research Study Deploys Quantitative and Qualitative Methodologies to Explore Emotional Impacts On Consumer Behavior
Fresno, CA — April 5, 2016 — FocusVision, the leading global provider of quantitative and qualitative technology solutions to the market research industry, today announced the firm will join forces with Avon to present combined research on target consumers’ emotional connections with makeup at ESOMAR Latin America 2016 in Bogotá, Colombia.
The presentation – which will be given by Paola Toscano, Insights and Marketing Intelligence, Avon and Fernanda Nobrega, Business Development Director, FocusVision at 2:45 on Tuesday, April 12th – will explore Latinas’ purchasing habits, preferences and the emotional correlation between makeup and beauty. Using Quant + Qual research methodologies, including FocusVision’s Decipher and Revelation tools, the study uncovers opportunities for companies to connect with makeup consumers on a deeper level.
Within this study, FocusVision and Avon sought to understand what items women carry in their “beauty bag” and the specific moment when they use these items. Their findings highlight new business opportunities while also identifying trigger points for empowerment.
“Our research reveals women’s emotional connection to makeup, resulting in a compelling study on individuality, identity and defining a woman’s space within family, work and society as a whole,” Toscano said.
“Women consider cosmetics crucial to confidence, self-esteem, and strength,” said Nobrega. “This session will showcase Latinas’ emotional relationship with makeup, provide a deep understanding of associated branding issues and explore the deep connection between emotions and consumer behavior.”
For more information, and to register for ESOMAR Latin America 2016, visit: https://www.esomar.org/events-and-awards/events/global-and-regional/latin-america-2016/latin-america-2016_overview.php