Research Study Deploys Quantitative and Qualitative Methodologies to Explore Emotional Impacts On Consumer Behavior
FRESNO, Calif. — April 5, 2016 — FocusVision, the leading global provider of quantitative and qualitative technology solutions to the market research industry, today announced the firm will join forces with Avon to present combined research on target consumers’ emotional connections with makeup at ESOMAR Latin America 2016 in Bogotá, Colombia.
The presentation – which will be given by Paola Toscano, Insights and Marketing Intelligence, Avon and Fernanda Nobrega, Business Development Director, FocusVision at 2:45 on Tuesday, April 12th – will explore Latinas’ purchasing habits, preferences and the emotional correlation between makeup and beauty. Using Quant + Qual research methodologies, including FocusVision’s Decipher and Revelation tools, the study uncovers opportunities for companies to connect with makeup consumers on a deeper level.
Within this study, FocusVision and Avon sought to understand what items women carry in their “beauty bag” and the specific moment when they use these items. Their findings highlight new business opportunities while also identifying trigger points for empowerment.
“Our research reveals women’s emotional connection to makeup, resulting in a compelling study on individuality, identity and defining a woman’s space within family, work and society as a whole,” Toscano said.
“Women consider cosmetics crucial to confidence, self-esteem and strength,” said Nobrega. “This session will showcase Latinas’ emotional relationship with make-up, provide a deep understanding of associated branding issues and explore the deep connection between emotions and consumer behavior.”
For more information, and to register for ESOMAR Latin America 2016, visit: https://www.esomar.org/events-and-awards/events/global-and-regional/latin-america-2016/latin-america-2016_overview.php
FocusVision is the leading global provider of quantitative and qualitative technology solutions to the market research industry, providing an online survey platform, research facility video streaming, webcam focus groups, ethnography streaming, panel management and mobile device usability studies. FocusVision’s services allow research professionals to engage with respondents in any place, at any time. FocusVision has over 350 employees and offices in the US, the UK, Bulgaria, Brazil, Australia and Singapore. For more information, visit: www.focusvision.com.
ESOMAR is the essential organisation for encouraging, advancing and elevating market research worldwide. With more than 4,900 members from over 130 countries, ESOMAR’s aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making. To facilitate this ongoing dialogue, ESOMAR creates and manages a comprehensive programme of industry-specific and thematic conferences, publications and communications as well as actively advocating self-regulation and the worldwide code of practice. For more information on ESOMAR, please visit www.esomar.org.