FocusVision and meaning ltd Release 12th Annual Market Research Technology Report
Fresno, CA — March 24, 2016 — FocusVision, the leading global provider of quantitative and qualitative technology solutions to the market research industry, today announced the release of the 12th Annual Market Research Technology report.
The annual report, sponsored by FocusVision and executed by meaning ltd, examines over 200 research companies worldwide, noting strengths, weaknesses and emerging trends in the market research technology (MRX), space. The report not only offers a snapshot of current usage, attitudes, and predictions from practitioners but also identifies MRX trends – spanning 12 years of data – from a number of questions that are asked repeatedly each year.
Tim Macer, Managing Director of meaning ltd, spearheaded the survey’s production. “We are passionate about the role technology has to play in the future of market research,” Macer said. “meaning’s ultimate goal for the annual survey is to provide a good understanding of the how technology is being adopted and applied around the world and to offer the kinds of insights that will encourage the industry to grow and improve.”
Key findings from the report which is made freely available to the market research industry, include:
- Trends in research modes: The decline of the use of paper is contributing to increased CAPI volumes.
- Blending quantitative and qualitative research: A majority of providers are adopting a standard that offers both quantitative and qualitative research methodologies.
- Research communities: The number of companies offering communities has grown by 50 percent since 2012.
- Innovation and the market research industry: MRX companies believe that only a minority of firms is adopting radical methods of research innovation.
Richard Collins, Managing Director, EMEA for FocusVision, commented on the importance of the report. “The future of the industry lies in MRX companies’ proactive efforts to improve, the annual meaning report provides a baseline for that growth,” Collins said. “FocusVision is proud to partner with meaning to provide such a useful and important report.”