Uncover the Human Side of Physician Decision-Making | FocusVision Blog Skip to main content

FocusVision and Mojo Host New Webinar: Uncover the Human Side of Physician Decision-Making

FRESNO, Calif. — June 9, 2016 — FocusVision, the global leader in market research technologies, will host a live, complimentary webinar in conjunction with Mojo Brand Development, entitled “Uncover the Human Side of Physician Decision-Making” on Thursday, June 16th from 9:00 – 10:00 am PST (5:00 – 6:00 pm GMT).

Learn how Mojo and FocusVision utilized mobile and webcam based research techniques to capture in-the-moment perspectives related to the impact of human influences on physician decision-making. Steve August, Chief Marketing Officer at FocusVision, and Jon Chandler, Managing Director of Mojo Brand Development will lead the webinar.

“This fascinating study lifts the veil on physician decision-making patterns and gets closer to active treatment choices,” said August. “This has great implications for researchers, as illuminating physician and patient journeys throughout the healthcare experience is crucial to developing sound insights and strategies.”

Featured webinar content:

  • Learn how we captured physician thoughts, experiences and responses closer to the moment of decision/action.
  • Examine the effects of in-the-moment decision-making versus post-rationalized or “medicalized” decision-making.

For more information and to register for the webinar, visit: https://www.focusvision.com/pharma-healthcare/webinar-registration

About FocusVision
FocusVision is the global leader in market research technologies, providing an online survey platform, research facility video streaming, webcam focus groups, ethnography streaming and mobile device usability studies. FocusVision’s services allow research professionals to engage with respondents in any place, at any time. FocusVision has over 350 employees and offices in the US, the UK, Bulgaria, Brazil, Australia and Singapore. For more information, visit www.focusvision.com.

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