We’re thrilled to be a part of this year’s Quirks Event! Don’t miss out on any of the action at The Quirks Event 2016 – Find out where we’ll be and what we’ll be doing throughout the event.
Discover the Q+Q Experience at Booth 605
We’re taking your research – and our booth – to the next dimension! Don’t miss our 3D booth complete with your own pair of 3D glasses and the chance to win a $500 Tango Card e-gift card. Find our booth the exhibit hall.
Grab a drink with us for happy hour on Tuesday!
FocusVision is one of the 2016 Signature Cocktail Sponsors. Visit Booth 605 on Tuesday, February 23 from 5:15 – 6:30 p.m. We’ll be pouring Brooklyn’s finest brew!
Catch our Chief Information Officer’s session with Facebook.
Session Title: A Funny Thing Happened on the Way to Our Insights: Confronting Unexpected Insights in Mixed Method Digital Qual
Wednesday, February 24
10:45 a.m. – 11:15 a.m.
Steve August, Chief Innovation Officer at FocusVision
Tara Franz, UX Research Manager at Facebook
How do we confront the unexpected? Sometimes on the road to the final report, we encounter surprise insights that speak to an entirely different set of business issues and we are forced to choose what we do with this new information. Do we continue down the original path or do we go deeper into this unexpected new territory? This paper tells the multifaceted story of how Facebook researchers and their trusted qualitative partners encountered surprise insights over the course of two mixed-method digital qual studies. On one level, it’s the story of the power of mixed-method research to capture insights that could not be surfaced by just one approach. On another level, it’s the story of how we as researchers must be open to the unexpected insights we uncover and how pursuing the surprising can prove to ultimately deliver the biggest business impact.
Find out what mobile surveys can do for you from the CEO of KinesisPanel
Session Title: Measuring the Value of Mobile Survey Apps
Leslie Townsend, Co-Founder of KinesisPanel/Consultant to FocusVision
Jacqueline Rosales, SoapBoxSample COO
What do mobile survey apps mean to market research today? Are they a replacement for traditional online options? It is becoming increasingly more important to know the right vehicle or combination of vehicles to utilize when completing online research to ensure success.
In this presentation, CEO and Co-founder of Kinesis Survey Technologies Leslie Townsend and COO of SoapBoxSample Jacqueline Rosales will explore these and other key findings from a recent research on research study jointly conducted by Kinesis Paradigm Sample and SoapBoxSample, including answering the following key questions:
- Can mobile survey apps deliver as much as traditional online for market research? Can it deliver more?
- How does a mobile survey app stack up against the mobile browser in delivering a quality respondent?
- What is the true value of mobile survey apps in today’s market research environment?