FocusVision Recognized for Marketing Automation Innovation with 2019 MarTech Breakthrough Award

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World

LOS ANGELES, Aug. 7, 2019 – MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry, today announced that FocusVision has been selected as the winner of the “Innovation Award for Marketing Automation” in the 2019 MarTech Breakthrough Awards program.

FocusVision is a leading provider of comprehensive survey and customer insights software solutions that enables brands to understand their customers’ truth. Honored for their Outstanding Innovation in Customer Experience Management with a MarTech Breakthrough Award in 2018, the Company’s latest technology innovation provides significant enhancement to their FocusVision Video Insights solution, a comprehensive video management solution for analyzing, collecting, reporting, and storing research videos. The cloud-based solution provides video highlight capabilities in a plug-and-play intelligence system.

“Marketing automation is typically looked at in the simplistic usage of email marketing in an automated fashion, but effective marketing requires automation for more functions, including data collection. FocusVision is helping marketers harness the power of video research to help brands better understand how their customers think, feel and act,” said James Johnson, Managing Director at MarTech Breakthrough. “All brands, no matter what industry they are in, are focused on customer experience. Video research goes beyond a simple survey and allows brands to truly understand how their customers feel allowing them to create positive experiences. FocusVision’s Video Insights enhancement allows brands to easily capture video collected through research significantly reducing cost, time, accuracy, depth of insight, and scale.”

FocusVision Video Insights delivers recommended key moments that can easily be filtered, edited, tagged, saved, and shared securely across an organization. Additionally, the Company’s fully automated video highlight capabilities are delivered in a fraction of the time and cost of traditional video editing and analysis.

“Whether a company has two hours of video content or 200 hours of video content, we can provide the most meaningful video moments, saving critical time and resources,” said Zlatko Vucetic, CEO, FocusVision. “FocusVision is focused on discovering deep customer insights, looking beyond the voice of the customer to understand their hearts and minds, and we are proud that our solutions are driving towards this mission. Garnering significant accolades and industry recognition such as this 2019 MarTech Breakthrough Award is an honor.”

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,500 nominations from over 15 different countries throughout the world.

 

About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.

 

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