I recently had the pleasure of contributing to an IBM thinkLeaders podcast with fellow guest contributor – Greg Calacouris, Senior Strategist at Wunderman Thompson. Within the short space of 25 minutes we shared our opinions about:
- The recent disruption in the CMO space (Uber, McDonalds)
- How we’re using data in marketing
- The importance of measuring human behavior
- The critical role that emotions play in consumer decision-making
- How MarTech will never replace the role of human marketers
Grab a sandwich and join Greg and me with hosts Amanda Thurston (IBM iX) and Emily Winchurch (IBM Watson), as we bring humans back into the marketing equation.
Download full podcast here.