Join FocusVision’s Zoë Dowling and Advanced Bionics’ Molly Telford at SiriusDecisions Summit to learn the value of Small Data and guidance on where to start when building your marketing foundation based on research.
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Proper survey response rates are an important component of a successful online survey. It is a useful gauge on whether the desired number of participants for a survey can be achieved or whether steps need to be taken to boost survey participation. Learn tips on maximizing survey response rates.
Choosing the correct sample size is an essential part of running a survey and gathering key insights about the broader population of interest. In this blog, we look at some best practices for determining sample size to serve most all your survey requirements.
Zoë Dowling returned from Quirks Chicago 2019 feeling invigorated by all the changes happening in our industry and with her conviction that the role of the researcher is elevating within organizations.
Creating and maintaining a great brand experience requires an ongoing understanding of what your customers think and how they feel. Net Promoter Score is one popular method that brand owners use to measure a customer’s overall brand experience.
What can a marketer learn from a researcher? Dawn Colossi, FocusVision’s CMO, shares her thoughts on why no marketing department should be operating without researchers who find the ‘why’ to inform the marketer’s ‘how’ and how bringing the two together creates a very strong advantage for the business.
How long should a survey be? Research has shown that survey respondents do indeed get fatigued. Respondents become less thoughtful about their answers and give less attention to a survey the longer it goes. Learn how shorter surveys help avoid respondent fatigue and improve data quality.
Explore how these two roles can form a powerful pair with researchers’ working to understand people and marketers’ working to get buyers to respond, and how in today’s experience economy, the dual lens of Marketing and Research is the winning combination.
Ad testing is a multi-pronged effort of gathering survey feedback from your customers in order to execute and deliver effective marketing and advertising campaigns. Learn how copy test and ad tracking surveys are used to cover any medium, including radio, television, digital, outdoor, and more.
Using incentives in survey research is a common method for encouraging respondent participation. However, incentives are just one of many factors that affect survey participation, so before you spend money to fund your incentives, consider whether it’s really necessary or even appropriate.