The FocusVision Blog

Our research strategists and MRX thought leaders from around the globe offer best practices, research on research, and industry insights—all to help you master your skills and keep up with emerging trends.

Introducing the FocusVision Research Strategy Team

Published by Steve August

Here at FocusVision, we know that truly great research only happens when you combine a deep understanding of research method and practice with cutting edge technology. This not only shown in how we create our quant and qual research platforms, but also in how we engage with our customers. Something that cuts across all of our offerings is our drive…

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Webinar Recap: Using Mobile Digital Qual to Hack the Snack Aisle

Published by focusv

FocusVision helps CPG/FMCG research teams understand the key drivers behind what consumers are looking for and why. We provide innovative technologies that allow brands to immerse themselves into the consumer world and highlight in-the-moment thought processes. Our latest webinar series is focused on some of the innovative ways CPG market research teams have used our technology to get insight into…

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FocusVision Honored as Bronze Winner in the 8th Annual 2016 Golden Bridge Awards®

Published by focusv

We are thrilled to announce FocusVision has earned the prestigious Bronze status in the Golden Bridge Awards® for our quantitative and qualitative market research technology. The Golden Bridge Business awards were created to honor and generate industry wide recognition of the achievements and positive contributions of organizations and businesses worldwide. The coveted annual awards program encompasses the world’s best from…

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FocusVision Announces Executive Promotion and Grows Research Strategy Team

Published by focusv

Jonathan Tice Promoted to SVP of North American Sales; Michael Kuehne Joins as Senior Research Strategist FRESNO, Calif. — August 4, 2016 — FocusVision, the global leader in market research technology, today announced a key executive promotion as well as a notable addition to the firm’s Research Strategy Team. Jonathan Tice, previously the SVP of Client Development for FocusVision, has…

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Webinar Recap: Avon Taps Into The Latin American Cosmetic Consumer

Published by focusv

An intrinsic part of branding is the need for emotional connections with target consumers. This is intensified when it comes to the beauty and personal care categories like make-up, since many women consider cosmetics intrinsically tied to ideas of confidence, self-esteem and strength. Make-up helps to reinforce the woman’s individuality, identity and to define her space within family, work and…

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Guest Blog: Why You Should Integrate Phone Interviews Into Your Next Study

Published by focusv

Guest blog authored by: Allen Porter, Survox VP of Client Services At Survox, we focus on “democratizing” voice-based research so that phone interviews can easily be added to any data collection strategy.  We believe in the power – and reach – of phone. That’s why we’ve combined our knowledge of phone interviews with Decipher’s powerful online surveys to deliver quality quantitative…

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Survox and FocusVision Launch Multi-Mode Solution to Extend Reach and Enrich Customer Insights

Published by focusv

FRESNO, Calif. – July 26, 2016 – FocusVision, the global leader in market research technology,  today announced the availability of interactive voice response technology through Survox IVR for FocusVision, a multi-mode solution that enables marketers and insights leaders to add automated phone interviewing to any online study. Survox IVR for FocusVision allows customers to voice their opinions – and researchers…

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New CPG Research Insights to be Shared as Part of Three-Part Webinar Series by FocusVision

Published by focusv

FRESNO, Calif. – July 26, 2016 – FocusVision, the global leader in market research technology, will host a three-part webinar series taking participants inside the mind of today’s consumer-packaged goods (CPG) customer. The series, which kicks off on Wednesday, July 27th, showcases how leading brands and researchers are using FocusVision technology to demystify the consumer mindset and influence product development.…

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Check Out the Latest from Our Resource Library

See how FocusVision has helped some of the worlds' biggest brands in our quantitative and qualitative resources including case studies, white papers, and webinars.

Webinar

Understanding Social Media Video Sharing Behaviors and Motivations

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White Paper

More than Just a Lighthearted Activity: Understanding Social Media Video Sharing Behaviors and Motivations

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Case Study

Double Take: Connecting the Dots Between Millennial and Seasoned IT Decision Makers

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