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The Age of the Fluid Fan?

Last week I read a fantastically interesting report published by Sports Innovation Lab called ‘A New Age of Sports’. The wide-ranging report covered many facets of the sports industry, but something, in particular, horrified me… The Age of the Fluid Fan.

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Using Decipher to Connect With Your Customers

Do you know how your customers think, feel and act? A deep understanding of your customer is integral to a successful business. With the right technology and tools, it’s easy to build a customer feedback management solution for your business.

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Use FocusVision Decipher to Create Visually Engaging Surveys

A great looking survey makes a positive impression not only for your brand but helps keep participants engaged with your survey. With FocusVision Decipher, it has never been easier to create high-quality survey designs that look great.

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The Truth About Significance Testing

Perhaps due to its popularity and ease of use, significance tests are often used and abused as a test of “truth” to validate data findings. In reality, it does no such thing. While a significance test can be used as a means towards data insight, what it actually uncovers is very narrow in scope.

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Mobile Ethnography: Understand Your Customer Through Their Lens

To deliver exceptional experiences for our customers, we need to understand them, and their lives in entirety. Fortunately, this is where online qualitative research, and specifically mobile ethnography, excels as a flexible tool, appropriate for a wide variety of research questions.

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The Invisible Tax on Your Marketing Investments

InnerView and FocusVision partnered to find out if companies are using what they know about the customer to build their brand story? Are they able to tell the story consistently during each interaction? The research indicates that many of the issues that marketers face could be self-inflicted.

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