Online surveys allow you to directly ask and understand customer opinions and preferences. Here are five ways you can use FocusVision Decipher to gain better customer insights using more than just standard survey questions.
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FocusVision asked 1500 U.S. consumers how they felt about LGBTQ in advertising, whether brands were doing an appropriate job representing LGBTQ and how this impacted their purchasing decisions using FocusVision Decipher.
In this podcast interview, we discuss the importance that customer research has when creating marketing strategies and content plans, how brands can use big and small data together to achieve predictability, and where AI and ML can add administrative value within your marketing stack.
FocusVision Decipher’s survey platform contains one of the most powerful and robust data reporting and analysis solutions. It is easy to use, yet sophisticated enough for more advanced users. Now, getting data insights is easier than ever with the DIY survey reporting and analytics tools.
At NEXT many of the technology-related presentations discussed how video, AI-powered analytics, and dashboarding could help bring the customer closer.
The most common way to analyze survey data is through the use of a crosstab. Survey data is ‘split’ or ‘segmented’ in order to compare the opinions and behaviors between one subgroup and another. Looking at data this way can give you a more thorough understanding of your customers.
The success of Customer Experience should begin with decisions made by the CEO. Only through this unified pursuit of Customer Truth will brands be able to create and operationalize a sustainable and predictable business model for the future, and a brand experience which is valued by their customer.
Behold the customer journey map. A straightforward process and framework that aims to capture the full customer experience. Here are my 4 broad steps that can help you make this work within your organization.
Join FocusVision’s Zoë Dowling from the Insights Association NEXT 2019 conference as she recounts what she learned on day one.
FocusVision commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making.