What happens when all of the messaging that we have orchestrated to attract and engage an audience is not what they hear when they talk to your customer-facing employees? That’s exactly what we set out to understand in a joint study with InnerView.
To deliver exceptional experiences for our customers, we need to understand them, and their lives in entirety. Fortunately, this is where online qualitative research, and specifically mobile ethnography, excels as a flexible tool, appropriate for a wide variety of research questions.
InnerView and FocusVision partnered to find out if companies are using what they know about the customer to build their brand story? Are they able to tell the story consistently during each interaction? The research indicates that many of the issues that marketers face could be self-inflicted.
Last week I attended my first SiriusDecisions Summit, which also happened to be my first marketing conference. Aside from walking away with some fun swag (including a book on content storytelling, a new headshot, and fluffy bears for my niece, nephew, and cat), I also left with a lot to ponder.
FocusVision customers with multilingual needs will now have access to industry-leading translation intelligence and memory services. This collaboration will not only streamline our Professional Services team operationally but will also improve the quality and value of the deliverable for our customers.
How does data analysis work? Learn how to extract the insights that address the research objective or business problem behind the research taking place. This process is as much of an art as it is science, but there are a few foundational concepts you can follow to get you going.
Fifty-Nine Percent of Respondents Agree That Their Brand Story is Being Diluted Before Reaching Buyers NEW YORK, NY – May…