The FocusVision Blog

Our research strategists and MRX thought leaders from around the globe offer best practices, research on research, and industry insights—all to help you master your skills and keep up with emerging trends.

Webinar Recap: How Mojo Discovered Insights Into Physician Decision-Making

Published by focusv

This study began with one question: What factors into a physician’s decision-making process for medical treatments? There are two main systems that humans use to make decisions. System 1: Unconscious emotion. This happens very fast, is often involuntary, and likely associates with a past experience. System 2: Conscious thinking. These are much slower, controlled, follow the rules, and have very…

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FocusVision Jumps Up in GRIT Top 50 Most Innovative Researcher Report

Published by focusv

Ranking increases to #21 in 2016, from #37 in 2015 FRESNO, Calif. – June 21, 2016 – FocusVision, the global leader in market research technology, is pleased to announce the firm was recently ranked #21 in the Greenbook Research Industry Trends (GRIT) Report of the Most Innovative Market Research Firms of 2016. FocusVision’s ranking increased from #37 in 2015, which…

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Horizontal vs. Vertical Rating Scales: Does it Make a Data Difference?

Published by Aaron Jue

I was recently asked whether or not there is a difference or change in response to a survey question if the answer options are arranged in vertical or horizontal format. The question pertained to Decipher’s responsive survey design, where an 11 point horizontal scale renders in horizontal format on a PC device, but in vertical format on a smartphone device.…

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Former Coke, Kraft and Johnson & Johnson Research Executive Joins FocusVision’s Board of Directors

Published by focusv

Technology Leader Welcomes Dave Singleton and Announces Executive Promotions FRESNO, Calif. — June 20, 2016 — FocusVision, the global leader in market research technology, today announced a notable new addition to the firm’s Board of Directors, along with two key executive promotions: Dave Singleton joins the FocusVision Board, Steve August has been named Chief Marketing Officer, and Braden Johnstone has…

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Discover How Quant+Qual Solutions are Changing The Future of Insights at IIeX North America

Published by focusv

IIeX North America is a conference known for celebrating bold, disruptive, and challenging thinkers who using new approaches and new ideas to change the face of the market research industry. Join us in Atlanta June 13 – 15, 2016 for three days of inspiring stories of MRX innovation to see where the future of insights is headed. As research technologists,…

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FocusVision and Mojo Host New Webinar: Uncover the Human Side of Physician Decision-Making

Published by focusv

FRESNO, Calif. — June 9, 2016 — FocusVision, the global leader in market research technologies, will host a live, complimentary webinar in conjunction with Mojo Brand Development, entitled “Uncover the Human Side of Physician Decision-Making” on Thursday, June 16th from 9:00 – 10:00 am PST (5:00 – 6:00 pm GMT). Learn how Mojo and FocusVision utilized mobile and webcam based…

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FocusVision Wins Tech Innovator of the Year in 2016 American Business Awards

Published by focusv

FRESNO, Calif. — June 8, 2016 — FocusVision, the global leader in market research technologies, is proud to announce Steve August was named winner of a Bronze Stevie® Award for Tech Innovator of the Year in the 14th Annual American Business Awards. The American Business Awards represent the nation’s premier business recognition program. More than 3,400 nominations from organizations of…

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FocusVision Acquires 24tru

Published by focusv

We’re excited to welcome 24tru into the FocusVision family! The acquisition of these two solutions enhances our customers’ access to tools and technology for aggregating, organizing and collaborating on their market research data. This furthers our commitment to providing world-class market research solutions coupled with outstanding customer service. 24tru is the leader in video based market research knowledge management. The platform…

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Check Out the Latest from Our Resource Library

See how FocusVision has helped some of the worlds' biggest brands in our quantitative and qualitative resources including case studies, white papers, and webinars.

Webinar

Understanding Social Media Video Sharing Behaviors and Motivations

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White Paper

More than Just a Lighthearted Activity: Understanding Social Media Video Sharing Behaviors and Motivations

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Case Study

Double Take: Connecting the Dots Between Millennial and Seasoned IT Decision Makers

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