The FocusVision Blog

Our research strategists and MRX thought leaders from around the globe offer best practices, research on research, and industry insights—all to help you master your skills and keep up with emerging trends.

Is Self-Management Right for Your Panel?

Published by focusv

With tight budgets and shrinking revenues in the face of a weak economy, more market research firms and brands are electing to bring management of their panels in-house. Self-management can offer greater control over the panel’s processes, features and usage, and provide a means to monetize other assets, such as website visitors. The problem is that successful panel management is…

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The Essential Considerations for Implementing Mobile Panels

Published by focusv

The development of effective, engaging and succinct mobile surveys is crucial as the MR industry moves to adopt mobile research, and hopefully you found our best practices recommendations useful. Let’s turn the attention to implementing mobile panels – an equally critical factor in the expansion to mobile MR. Panels have been instrumental in market research since the industry went online…

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FocusVision Acquires Kinesis Survey Technologies, Adds Panel Management to Growing Suite of Market Research Technologies

FocusVision Acquires Kinesis Survey Technologies, Adds Panel Management to Growing Suite of Market Research Technologies

Published by focusv

FRESNO, Calif. — January 19, 2016 — FocusVision, the global leader in market research technologies, today announced the acquisition of Kinesis Survey Technologies, now KinesisPanel™. KinesisPanel is the premier online panel management platform through its device-responsive design, innovative automation tools, and advanced reporting capabilities. The addition of KinesisPanel to FocusVision’s suite of quantitative and qualitative research solutions enhances the product…

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FocusVision teams up with leading global private equity group EQT

FocusVision Teams Up with EQT

Published by focusv

FocusVision Teams Up with EQT to Drive Continued Market Research Technology Innovation Global investment firm has acquired FocusVision, will help support both geographic expansion and the advancement of technology solutions   STAMFORD, Conn. — December 14, 2015 — FocusVision, a comprehensive technology company for quantitative and qualitative research, today announced a new partnership with EQT. EQT, a leading global private equity…

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FocusVision Receives Gold Award for Company Growth in the 7th Annual 2015 Golden Bridge Awards

FocusVision Receives Gold Award for Company Growth in the 7th Annual 2015 Golden Bridge Awards

Published by focusv

Market research technology company received top honors at the Golden Bridge Awards Dinner and Presentation in San Francisco on Monday Stamford, CT – November 18, 2015 – FocusVision, a comprehensive technology company for quantitative and qualitative research, was honored as a gold level award winner Annual 2015 Golden Bridge Awards® for Company Growth of the Year. Last year, the company…

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Millennial Mom as Gatekeeper (NOT): Study Shows that Moms No Longer Have the Final Word

Published by focusv

New research shows that moms (and dads) are relinquishing their decision-making authority in Millennial families NORWALK, Conn. — September 1, 2015 — Fewer than one in four moms today describe themselves as having the final decision-making power in their family. A study by The Family Room LLC, in partnership with FocusVision and Lightspeed GMI, found that out of the 1200 individuals included in the…

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New FocusVision Study Examines the Impact of Dynamic Questions on Qual Market Research Respondents

New Study Examines the Impact of Dynamic Questions on Respondents

Published by focusv

FocusVision publishes white paper “An Introduction to Dynamic Questions” STAMFORD, Conn. — August 25, 2015 — FocusVision has released a new white paper that examines the research respondents’ expectation for dynamic interactivity in surveys. The paper, entitled “An Introduction to Dynamic Questions”, explores the replacement of traditional survey response mechanisms against dynamic options that allow responsivity and more advanced functionality. Aaron Jue, market…

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“My Kid is My Best Friend”: New Study Uncovers New Dynamic Among Millennial Families

“My Kid is My Best Friend”: New Study Uncovers New Dynamic Among Millennial Families

Published by focusv

Comprehensive study shows that families have shifted from a hierarchy to a web for decision-making NORWALK, Conn. — July 22, 2015 — A market research study by The Family Room LLC, in partnership with FocusVision and Lightspeed GMI, on the decision-making patterns of United States families has revealed that the parent-child relationship in Millennial households looks much more like peers than parental authority.…

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Check Out the Latest from Our Resource Library

See how FocusVision has helped some of the worlds' biggest brands in our quantitative and qualitative resources including case studies, white papers, and webinars.

Webinar

Understanding Social Media Video Sharing Behaviors and Motivations

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White Paper

More than Just a Lighthearted Activity: Understanding Social Media Video Sharing Behaviors and Motivations

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Case Study

Double Take: Connecting the Dots Between Millennial and Seasoned IT Decision Makers

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