With tight budgets and shrinking revenues in the face of a weak economy, more market research firms and brands are electing to bring management of their panels in-house. Self-management can offer greater control over the panel’s processes, features and usage, and provide a means to monetize other assets, such as website visitors. The problem is that successful panel management is…Read More →
The FocusVision Blog
Our research strategists and MRX thought leaders from around the globe offer best practices, research on research, and industry insights—all to help you master your skills and keep up with emerging trends.
The development of effective, engaging and succinct mobile surveys is crucial as the MR industry moves to adopt mobile research, and hopefully you found our best practices recommendations useful. Let’s turn the attention to implementing mobile panels – an equally critical factor in the expansion to mobile MR. Panels have been instrumental in market research since the industry went online…Read More →
FRESNO, Calif. — January 19, 2016 — FocusVision, the global leader in market research technologies, today announced the acquisition of Kinesis Survey Technologies, now KinesisPanel™. KinesisPanel is the premier online panel management platform through its device-responsive design, innovative automation tools, and advanced reporting capabilities. The addition of KinesisPanel to FocusVision’s suite of quantitative and qualitative research solutions enhances the product…Read More →
FocusVision Teams Up with EQT to Drive Continued Market Research Technology Innovation Global investment firm has acquired FocusVision, will help support both geographic expansion and the advancement of technology solutions STAMFORD, Conn. — December 14, 2015 — FocusVision, a comprehensive technology company for quantitative and qualitative research, today announced a new partnership with EQT. EQT, a leading global private equity…Read More →
Market research technology company received top honors at the Golden Bridge Awards Dinner and Presentation in San Francisco on Monday Stamford, CT – November 18, 2015 – FocusVision, a comprehensive technology company for quantitative and qualitative research, was honored as a gold level award winner Annual 2015 Golden Bridge Awards® for Company Growth of the Year. Last year, the company…Read More →
New research shows that moms (and dads) are relinquishing their decision-making authority in Millennial families NORWALK, Conn. — September 1, 2015 — Fewer than one in four moms today describe themselves as having the final decision-making power in their family. A study by The Family Room LLC, in partnership with FocusVision and Lightspeed GMI, found that out of the 1200 individuals included in the…Read More →
FocusVision publishes white paper “An Introduction to Dynamic Questions” STAMFORD, Conn. — August 25, 2015 — FocusVision has released a new white paper that examines the research respondents’ expectation for dynamic interactivity in surveys. The paper, entitled “An Introduction to Dynamic Questions”, explores the replacement of traditional survey response mechanisms against dynamic options that allow responsivity and more advanced functionality. Aaron Jue, market…Read More →
Comprehensive study shows that families have shifted from a hierarchy to a web for decision-making NORWALK, Conn. — July 22, 2015 — A market research study by The Family Room LLC, in partnership with FocusVision and Lightspeed GMI, on the decision-making patterns of United States families has revealed that the parent-child relationship in Millennial households looks much more like peers than parental authority.…Read More →
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