I recently had the pleasure of contributing to an IBM thinkLeaders podcast with fellow guest contributor – Greg Calacouris, Senior…
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When running a survey, properly choosing your sample specifications is important to ensure valuable insights. Sample specifications define such things…
Deliver better, faster, cheaper insights. That’s the mantra loudly circulated within the research community over the past decade. The demand…
“Let’s do something fun this weekend,” a friend said to me a few months back. I got right on it,…
Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World LOS ANGELES, Aug. 7, 2019 –…
Finding a better alternative to the grid question is perhaps a holy grail of survey question design. Grids are loved by many researchers as it is…
Seasoned technology veteran to lead innovation on industry-leading insights technology New York City, NY. (August 5, 2019) — FocusVision, the…
Rating scales are one of the most frequently used types of questions in online surveys. They come in all shapes in sizes, so how do we best use them to capture customer insights?
The businesses that can keep their customer central to their decision-making process and can adapt quickly to their customer’s needs will be the brands that will sustain and thrive in any economic downturn.
Whether you are asking questions in a survey, focus group, or online research community, it’s extremely important that you simplify your questions.