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Mobile Ethnography: Understand Your Customer Through Their Lens

To deliver exceptional experiences for our customers, we need to understand them, and their lives in entirety. Fortunately, this is where online qualitative research, and specifically mobile ethnography, excels as a flexible tool, appropriate for a wide variety of research questions.

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The Invisible Tax on Your Marketing Investments

InnerView and FocusVision partnered to find out if companies are using what they know about the customer to build their brand story? Are they able to tell the story consistently during each interaction? The research indicates that many of the issues that marketers face could be self-inflicted.

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SiriusDecisions Summit: Leading The Way With Customer Centricity

Last week I attended my first SiriusDecisions Summit, which also happened to be my first marketing conference. Aside from walking away with some fun swag (including a book on content storytelling, a new headshot, and fluffy bears for my niece, nephew, and cat), I also left with a lot to ponder.

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Words Matter: FocusVision Integrates Leading-edge Translation Services

FocusVision customers with multilingual needs will now have access to industry-leading translation intelligence and memory services. This collaboration will not only streamline our Professional Services team operationally but will also improve the quality and value of the deliverable for our customers.

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SiriusDecisions: First Impressions

FocusVision’s Zoë Dowling at SiriusDecisions Summit 2019. Join Zoë as she explores the exhibit hall to get a preview of the interesting stands and exhibits being set up.

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