Knowledge has always been power (anyone read Umberto Eco’s In the Name of the Rose?), and fortunately, we live in…
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As a veteran qualitative researcher who has loved the in-situ learning opportunity that online qualitative research tools have provided me…
In “normal” times, I often get asked what one piece of content is creating the most “leads” for our company….
A few weeks before lock down kicked in, I had the pleasure of attending a stag do (Bachelor Party for…
Almost everything has been disrupted in some way as a result of this global pandemic, even research. One of the…
Working in the market research technology industry for over a decade, I have seen many changes in the methodologies used…
In our recent webinar, “Engaging Online Participants: 10 Tips to Getting the Most Out of Your Online Focus Group”, we…
April 2020 Update: In the past month, COVID-19 has transformed our lives dramatically. One small change (although with the potential…
If you’ve ever launched a new product, designed a logo or come up with an advertising claim, getting customer feedback…
Is Maximum Difference Scaling (MaxDiff) right for you? Have you ever needed to know what your customers prefer? Whether you…