The FocusVision Blog

Our research strategists and MRX thought leaders from around the globe offer best practices, research on research, and industry insights—all to help you master your skills and keep up with emerging trends.

Researchers’ Voice: Moderating with Contextual-Mindfulness in China

Published by Rachel Wang

The Focus Vision Researchers’ Voice blog series highlights first-person stories from researchers from around the globe. Each account offers unique perspectives on collecting insights across disparate environments. Moderating with Contextual-Mindfulness in China By Rachel Wang The American says “Say what you mean and mean what you say.” In the Chinese-style of communication, verbal words carry only part of the message,…

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Researchers’ Voice: The Intersection of Digital Marketing and Market Research

Published by Lizy Freudmann

The Focus Vision Researchers’ Voice blog series highlights first-person stories from researchers from around the globe. Each account offers unique perspectives on collecting insights across disparate environments. The Intersection of Digital Marketing and Market Research By Lizy Freudmann, Founder of One More Thing LLC I became a member of the professional market research community about 2.5 years ago. My interest…

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FocusVision to Provide Integrated Customer Feedback as Key Research Provider for Walmart

Published by focusv

STAMFORD, CT, USA (October 31, 2017) FocusVision, the global leader in market research technology, will be a key research provider for Walmart. FocusVision’s DIY online survey and reporting solution, Decipher, will centralize Walmart’s online research operations to reduce research spend for Walmart US. The solution will integrate customer feedback in a fast and cost-effective way to continue to bring value…

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CRC 2017: Venturing into the Great Unknown

Published by Mike Kuehne

What will research departments look like in the future? This is the question I walked away with after attending this year’s Corporate Researchers Conference (CRC). The keynotes, conversations and presentations signaled a common theme: the ways in which researchers and their companies are transforming are vastly different from one another. Universal Forces of Transformation Transformation is quite hard to define.…

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Despacito – The Beat of Participatory Culture

Published by Zoe Dowling

Originally posted on Knect365.com Despacito has become one of 2017’s undisputed musical hits. It could even be the hit of the twenty-tens. With its hip-moving reggaetón beat, and catchy (even by non-Spanish speaking standards) lyrics, the song has become a global phenomenon. And, one that exemplifies participatory culture. Participatory Culture – A Generation of Creators and Sharers Henry Jenkins, a…

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Emerging Technologies in Research: VR, AR and AI…Future or Fad?

Published by Mike Kuehne

Last week, I was fortunate enough to attend the NYC Media Lab 2017 Summit at the Parsons School of Design. The two-day summit featured some of the leading minds in academia and industry speaking about the future of virtual reality, augmented reality and artificial intelligence. On a personal level, the event was energizing. On the first day, graduate students presented…

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Researchers’ Voice – Let’s Get Real: Injecting High Touch Online Qual into Real Life

Published by Laurie Butler

The FocusVision Researchers’  Voice blog series highlights first-person stories from researchers from around the globe. Each account offers unique perspectives on collecting insights across disparate environments. Let’s Get Real: Injecting High Touch Online Qual into Real Life By Laurie Butler, President, L. J. Butler, Inc. Marketing Insights Guess Who’s Coming to Dinner I love dinner parties, and have planned many…

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Understanding Social Media Video Sharing Behaviors and Motivations

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More than Just a Lighthearted Activity: Understanding Social Media Video Sharing Behaviors and Motivations

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Double Take: Connecting the Dots Between Millennial and Seasoned IT Decision Makers

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