Companies will conduct joint study to help Marketing Executives better understand how Brand Dilution impacts Customer Engagement and Go-to-Market Strategy.
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In honor of International Women’s Day, FocusVision’s CMO, Dawn Colossi, sat down with three of her colleagues at FocusVision that awe and inspire her every day. Meet the women in leadership at FocusVision.
As companies transform themselves, there is an increasing need to build bridges across departments. Zoë Dowling gives us a valuable perspective on how Insights departments can take a lead in breaking down silos within organizations.
Asking about customers content needs isn’t necessarily top of mind when it comes to research but it is a powerful way to learn how to help them and in turn, deliver even better, more valuable customer experiences.
The focus of Marketing has completely changed in the digital world as the quest for real-time insights and data-driven decision-making…
The following piece is an excerpt from: “Pricing Research: How to evaluate price perceptions and willingness to pay.” Companies need…
Zoe Dowling Ph.D., SVP of Research at FocusVision joins the Market Research Institute International’s board of directors, adds coursework on…
A concept test is a valuable way to gather feedback from the marketplace. These can be conducted as a survey…
For marketers and advertisers, developing and building a brand is all about connecting with consumers. Successful brands have an identity;…
Super Bowl Sunday captured my imagination almost as soon as I arrived in the US nearly 14 years ago. I…