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Helping Good Market Researchers Get Better

If you would like to brush up on Advanced Analytical Techniques, improve on Communicating Research Results, learn about Emerging Methods and the Future of Market Research, or a number of other topics, Market Research Institute International (MRII) has courses for you.

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What’s a Typical Survey Response Rate?

Proper survey response rates are an important component of a successful online survey. It is a useful gauge on whether the desired number of participants for a survey can be achieved or whether steps need to be taken to boost survey participation. Learn tips on maximizing survey response rates.

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Survey Sample Size: How Much Do I Need?

Choosing the correct sample size is an essential part of running a survey and gathering key insights about the broader population of interest. In this blog, we look at some best practices for determining sample size to serve most all your survey requirements.

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Agile Tops the Conversation at Quirks Chicago 2019

Zoë Dowling returned from Quirks Chicago 2019 feeling invigorated by all the changes happening in our industry and with her conviction that the role of the researcher is elevating within organizations.

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The Net Promoter Score (aka NPS) is one popular method that brand owners use to measure a customer’s overall brand experience.

How to Assess Brand Experience with the Net Promoter Score

Creating and maintaining a great brand experience requires an ongoing understanding of what your customers think and how they feel. Net Promoter Score is one popular method that brand owners use to measure a customer’s overall brand experience.

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What Can a Marketer Learn from a Researcher?

What can a marketer learn from a researcher? Dawn Colossi, FocusVision’s CMO, shares her thoughts on why no marketing department should be operating without researchers who find the ‘why’ to inform the marketer’s ‘how’ and how bringing the two together creates a very strong advantage for the business.

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Survey Length: How Long Can It Go?

How long should a survey be? Research has shown that survey respondents do indeed get fatigued. Respondents become less thoughtful about their answers and give less attention to a survey the longer it goes. Learn how shorter surveys help avoid respondent fatigue and improve data quality.

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What Can a Researcher Learn from a Marketer?

Explore how these two roles can form a powerful pair with researchers’ working to understand people and marketers’ working to get buyers to respond, and how in today’s experience economy, the dual lens of Marketing and Research is the winning combination.

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How to Measure Ad Effectiveness

Ad testing is a multi-pronged effort of gathering survey feedback from your customers in order to execute and deliver effective marketing and advertising campaigns. Learn how copy test and ad tracking surveys are used to cover any medium, including radio, television, digital, outdoor, and more.

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