The FocusVision Blog

Our research strategists and MRX thought leaders from around the globe offer best practices, research on research, and industry insights—all to help you master your skills and keep up with emerging trends.

IIeX Recap: Impactful Collaboration

Published by Mike Kuehne

This was my first IIeX conference, and it didn’t disappoint. In fact, leaving the conference, I felt a renewed sense of excitement for the research industry. What became clear to me was that technological advancements are breaking down silos. Technology is enabling companies to collaborate more effectively to deliver a level of understanding previously unimaginable. Staying Relevant with Triangulation Facial…

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IIeX Reflections: “Different” Doesn’t Mean Abandoning the Old

Published by Zoe Dowling

This year’s IIeX North America conference did not disappoint. The organizers delivered a jam-packed 2½ days that left my (and many other’s) brains in information saturation mode. There were many sessions and conversations worthy of discussion, but here’s three that particularly resonated with me: • Doing things differently • Celebrating the hedgehogs • The power of insights to change lives…

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Moderators’ Voice Series: Getting to Know Susan Fader, Insight Navigator

Published by Susan Fader

Next is Susan Fader in our Moderators’ Voice Series!  She joins Zoe Dowling for a chat on Focus Groups. The Players Susan Fader, Insight Navigator, Qualitative Researcher, Moderator & Strategist Zoe Dowling, Lead Research Strategist, Focus Vision The Set-Up What happens when two qualitative veterans sit down and talk shop? The room suddenly becomes a perfect fly-on-the-wall venue for other…

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The State of MRX: Industry Trends and Implications

Published by Tim Macer

Technology powers much of today’s research and is driving many future developments in our industry. Now in its 13th year, the 2016 Market Research Annual Report, collected data from 200 research companies worldwide. The report provides valuable updates related to the positioning of current research technologies within market research, and the emergence of new ones. Watch the webinar to learn…

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The MRX 2016 Technology Report is here!

Published by Tim Macer

The belief is that technology moves fast. Our annual survey of technology in the market research industry – done in partnership with FocusVision – will be discussed in our webinar on June 8th. It offers an alternative view: as in previous years, it shows an industry on the move. Rather than traveling light with only a few essentials, and heading for…

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Decipher Now Makes Recreating Confirmit Surveys Really, Really Easy

Published by Jonathan Tice

Save days, even weeks, of your valuable time. In our continuous effort to make the lives of our clients easier, FocusVision has just released some powerful new options within FV Decipher. Given the significant volume of researchers and insights pros looking to move away from Confirmit and onto FV Decipher, we’ve created an importing tool which recreates Confirmit surveys and…

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A Whole New World: Smartphones & Smarter Research

Published by Zoe Dowling

It’s a “whole new world”, with more people surfing the web via mobile devices than ever before. In this insightful new webinar, we will walk you through FocusVision’s 2017 Mobile Trends Report, which was derived from more than 160 million survey starts in 2016. We’ll also discuss why a mobile-first approach to survey design is critical, and offer prescriptive guidance…

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Check Out the Latest from Our Resource Library

See how FocusVision has helped some of the worlds' biggest brands in our quantitative and qualitative resources including case studies, white papers, and webinars.

White Paper

More than Just a Lighthearted Activity: Understanding Social Media Video Sharing Behaviors and Motivations

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Case Study

Double Take: Connecting the Dots Between Millennial and Seasoned IT Decision Makers

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Webinar

A Double Take on Qual: A New and Empathetic Way to Stream Research

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