Data Visualization. Storytelling. Two of the hottest #MRX buzzwords in recent years. What do they mean, how much are they…
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Only mobile provides an in-the-moment, un-biased glimpse into a customer’s life, as they live it. Mobile qualitative research is a…
The rise of social networking sites heralded in the era of the social web. We freely interact with people we…
The FV Revelation Participant Mobile Application has been rebuilt! This rebuild aligns our mobile application with our web platform,…
FocusVision is pleased to announce the release of Decipher CAPI, our new offline survey app! So let’s get to the essentials…
Update July 25: Decipher CAPI is now available for iOS download and in the Google App Store. Next week, Decipher…
Time of Death? Not So Fast Since about 2010, there has been a chorus among detractors that focus groups are…
For years, focus group researchers have struggled with three primary challenges related to face-to-face qualitative research: Replicating the moderator experience…
Apple Computers described empathy as the fundamental principle of their brand DNA in the early 1980s. The “Apple Marketing Philosophy”,…
This was my first IIeX conference, and it didn’t disappoint. In fact, leaving the conference, I felt a renewed sense…