Keep up to date with the latest trends and thinking from the industry.
Using incentives in survey research is a common method for encouraging respondent participation. However, incentives are just one of many factors that affect survey participation, so before you spend money to fund your incentives, consider whether it’s really necessary or even appropriate.
Zoë Dowling explores why using free tools for research isn’t just ineffective but potentially costly, why we need dedicated research technology for data protection and security, and how purpose-built research solutions help us do our jobs better.
One on One: Dawn Colossi on the CMO’s Journey – In the DMN Podcast One-on-One, Dawn Colossi sat with Chris Wood and answered questions about her first 90 days as CMO and discusses how research is the linchpin in her digital-first customer engagement program.
Companies will conduct joint study to help Marketing Executives better understand how Brand Dilution impacts Customer Engagement and Go-to-Market Strategy.
In honor of International Women’s Day, FocusVision’s CMO, Dawn Colossi, sat down with three of her colleagues at FocusVision that awe and inspire her every day. Meet the women in leadership at FocusVision.
As companies transform themselves, there is an increasing need to build bridges across departments. Zoë Dowling gives us a valuable perspective on how Insights departments can take a lead in breaking down silos within organizations.
Asking about customers content needs isn’t necessarily top of mind when it comes to research but it is a powerful way to learn how to help them and in turn, deliver even better, more valuable customer experiences.
The focus of Marketing has completely changed in the digital world as the quest for real-time insights and data-driven decision-making…
The following piece is an excerpt from: “Pricing Research: How to evaluate price perceptions and willingness to pay.” Companies need…
Zoe Dowling Ph.D., SVP of Research at FocusVision joins the Market Research Institute International’s board of directors, adds coursework on…