This was my first IIeX conference, and it didn’t disappoint. In fact, leaving the conference, I felt a renewed sense of excitement for the research industry. What became clear to me was that technological advancements are breaking down silos. Technology is enabling companies to collaborate more effectively to deliver a level of understanding previously unimaginable. Staying Relevant with Triangulation Facial…Read More →
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This year’s IIeX North America conference did not disappoint. The organizers delivered a jam-packed 2½ days that left my (and many other’s) brains in information saturation mode. There were many sessions and conversations worthy of discussion, but here’s three that particularly resonated with me: • Doing things differently • Celebrating the hedgehogs • The power of insights to change lives…Read More →
Next is Susan Fader in our Moderators’ Voice Series! She joins Zoe Dowling for a chat on Focus Groups. The Players Susan Fader, Insight Navigator, Qualitative Researcher, Moderator & Strategist Zoe Dowling, Lead Research Strategist, Focus Vision The Set-Up What happens when two qualitative veterans sit down and talk shop? The room suddenly becomes a perfect fly-on-the-wall venue for other…Read More →
Technology powers much of today’s research and is driving many future developments in our industry. Now in its 13th year, the 2016 Market Research Annual Report, collected data from 200 research companies worldwide. The report provides valuable updates related to the positioning of current research technologies within market research, and the emergence of new ones. Watch the webinar to learn…Read More →
The belief is that technology moves fast. Our annual survey of technology in the market research industry – done in partnership with FocusVision – will be discussed in our webinar on June 8th. It offers an alternative view: as in previous years, it shows an industry on the move. Rather than traveling light with only a few essentials, and heading for…Read More →
Oh, the maligned focus group. Misused, devalued, the butt of jokes, then thrown out to dry. But they’re not crying for themselves so why are we crying for them? In my twenty years of doing strategy work for brands, it’s true – I have been doing fewer focus groups, but not because they have no value. It’s just that before…Read More →
Save days, even weeks, of your valuable time. In our continuous effort to make the lives of our clients easier, FocusVision has just released some powerful new options within FV Decipher. Given the significant volume of researchers and insights pros looking to move away from Confirmit and onto FV Decipher, we’ve created an importing tool which recreates Confirmit surveys and…Read More →
It’s a “whole new world”, with more people surfing the web via mobile devices than ever before. In this insightful new webinar, we will walk you through FocusVision’s 2017 Mobile Trends Report, which was derived from more than 160 million survey starts in 2016. We’ll also discuss why a mobile-first approach to survey design is critical, and offer prescriptive guidance…Read More →
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