Zoë Dowling returned from Quirks Chicago 2019 feeling invigorated by all the changes happening in our industry and with her conviction that the role of the researcher is elevating within organizations.
Creating and maintaining a great brand experience requires an ongoing understanding of what your customers think and how they feel. Net Promoter Score is one popular method that brand owners use to measure a customer’s overall brand experience.
What can a marketer learn from a researcher? Dawn Colossi, FocusVision’s CMO, shares her thoughts on why no marketing department should be operating without researchers who find the ‘why’ to inform the marketer’s ‘how’ and how bringing the two together creates a very strong advantage for the business.
How long should a survey be? Research has shown that survey respondents do indeed get fatigued. Respondents become less thoughtful about their answers and give less attention to a survey the longer it goes. Learn how shorter surveys help avoid respondent fatigue and improve data quality.
Explore how these two roles can form a powerful pair with researchers’ working to understand people and marketers’ working to get buyers to respond, and how in today’s experience economy, the dual lens of Marketing and Research is the winning combination.
Ad testing is a multi-pronged effort of gathering survey feedback from your customers in order to execute and deliver effective marketing and advertising campaigns. Learn how copy test and ad tracking surveys are used to cover any medium, including radio, television, digital, outdoor, and more.
Using incentives in survey research is a common method for encouraging respondent participation. However, incentives are just one of many factors that affect survey participation, so before you spend money to fund your incentives, consider whether it’s really necessary or even appropriate.
Zoë Dowling explores why using free tools for research isn’t just ineffective but potentially costly, why we need dedicated research technology for data protection and security, and how purpose-built research solutions help us do our jobs better.
One on One: Dawn Colossi on the CMO’s Journey – In the DMN Podcast One-on-One, Dawn Colossi sat with Chris Wood and answered questions about her first 90 days as CMO and discusses how research is the linchpin in her digital-first customer engagement program.
Companies will conduct joint study to help Marketing Executives better understand how Brand Dilution impacts Customer Engagement and Go-to-Market Strategy.