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Response burden within surveys is generally defined and measured as the time that it takes a participant to complete a…
FocusVision Revelation is a unique qualitative research platform that allows researchers to uncover consumer behaviors with the ease and engagement of…
In the era of COVID-19, the world is beginning to see what it is like to be an online researcher….
The only constant in life is change. Change. Most of the time, it is something that happens quietly in the…
Knowledge has always been power (anyone read Umberto Eco’s In the Name of the Rose?), and fortunately, we live in…
As a veteran qualitative researcher who has loved the in-situ learning opportunity that online qualitative research tools have provided me…
In “normal” times, I often get asked what one piece of content is creating the most “leads” for our company….
A few weeks before lock down kicked in, I had the pleasure of attending a stag do (Bachelor Party for…
Almost everything has been disrupted in some way as a result of this global pandemic, even research. One of the…