The FocusVision Blog

Our research strategists and MRX thought leaders from around the globe offer best practices, research on research, and industry insights—all to help you master your skills and keep up with emerging trends.

Introducing: The Moderators’ Voice Blog Series

Published by Zoe Dowling

The focus group. It’s one of the most commonly used qualitative approaches, employed across the full spectrum of industries and research questions. Its venerable origins date back nearly eight decades. Yet it also has a troubled past; frequently the butt of jokes and suggestions, while its future is subject to regular calls predicting its death.  Given all the recent talk…

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Who Will Carry the Qualitative Torch?

Published by Mike Kuehne

For what seems like the last decade, researchers and news outlets have predicted the demise of face-to-face qualitative research. It’s hard not to blame them. Over the past ten years, more and more people are opting for digital interactions instead of face-to-face contact in their daily lives. Communication, and by proxy qualitative research, is changing due in large part to…

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The Story Goes On…

Published by Zoe Dowling

We’ve just wrapped up our “Once Upon A Time” webinar series, which explored how research insights reporting can be elevated with video storytelling.  We covered how FV Video Insights can help make this a reality, thanks to its search, editing and collaboration tools. Following the webinars, I’ve been asked about resources related to story structure and storytelling in general. There’s…

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Once Upon a Time…Elevating Research Storytelling with FV Video Insights Part 2 – Research Agency Intensive

Published by Zoe Dowling

With FV Video Insights, research agencies can efficiently manage video, and other assets, in ways that rapidly deliver impact and move clients closer to their customers. In Part 2 of our video storytelling webinar series, we will impart valuable tips and tricks to help you deploy FV Video Insights. No magic wand required. In Part 2 of This Series You…

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Once Upon a Time…Elevating Research Storytelling with FV Video Insights Part 2 – CPG/FMCG Intensive

Published by Zoe Dowling

Speed to decision-making is critical in CPG/FCMG product launches, and qualitative video footage often holds the key to success. FV Video Insights gives researchers all the tools needed to rapidly search and review video, and other metadata, to uncover critical consumer moments. In Part 2 of our video storytelling webinar series, we will impart valuable tips and tricks to help…

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Once Upon a Time…Elevating Research Storytelling with FV Video Insights Part 2 – Healthcare/Pharma Intensive

Published by Zoe Dowling

Each year, the Healthcare and Pharmaceutical industries utilize massive volumes of video footage for qualitative research. Managing so much video can be cumbersome. FV Video Insights provides researchers, and their partners, with advanced and secure tools to reduce time spent analyzing and editing video. In Part 2 of our video storytelling webinar series, we will impart valuable tips and tricks…

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Emojis and Research: Exploring “Face Value” – Part II

Published by Zoe Dowling

This is part 2 of our Emojis and Research series, part 1. Emojis. The new visual communication language. Finally, it’s one we can all understand. Or is it? In part 2 of our blog on using emojis within research, we’ll explore whether all facial emojis are created equal. To start, let’s pose a question: What does this emoji mean to…

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Check Out the Latest from Our Resource Library

See how FocusVision has helped some of the worlds' biggest brands in our quantitative and qualitative resources including case studies, white papers, and webinars.

White Paper

More than Just a Lighthearted Activity: Understanding Social Media Video Sharing Behaviors and Motivations

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Case Study

Double Take: Connecting the Dots Between Millennial and Seasoned IT Decision Makers

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Webinar

A Double Take on Qual: A New and Empathetic Way to Stream Research

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