The focus group. It’s one of the most commonly used qualitative approaches, employed across the full spectrum of industries and research questions. Its venerable origins date back nearly eight decades. Yet it also has a troubled past; frequently the butt of jokes and suggestions, while its future is subject to regular calls predicting its death. Given all the recent talk…Read More →
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Ratings Reign Supreme Choosing a restaurant, a washing machine or a vacation destination? Simply turn to Yelp, Amazon or TripAdvisor (or a plethora of other sites) to find the best option for you. No doubt your selection will be guided by the number of positive ratings afforded to the item in question. Customer satisfaction is paramount. In many cases, these…Read More →
For what seems like the last decade, researchers and news outlets have predicted the demise of face-to-face qualitative research. It’s hard not to blame them. Over the past ten years, more and more people are opting for digital interactions instead of face-to-face contact in their daily lives. Communication, and by proxy qualitative research, is changing due in large part to…Read More →
We’ve just wrapped up our “Once Upon A Time” webinar series, which explored how research insights reporting can be elevated with video storytelling. We covered how FV Video Insights can help make this a reality, thanks to its search, editing and collaboration tools. Following the webinars, I’ve been asked about resources related to story structure and storytelling in general. There’s…Read More →
With FV Video Insights, research agencies can efficiently manage video, and other assets, in ways that rapidly deliver impact and move clients closer to their customers. In Part 2 of our video storytelling webinar series, we will impart valuable tips and tricks to help you deploy FV Video Insights. No magic wand required. In Part 2 of This Series You…Read More →
Speed to decision-making is critical in CPG/FCMG product launches, and qualitative video footage often holds the key to success. FV Video Insights gives researchers all the tools needed to rapidly search and review video, and other metadata, to uncover critical consumer moments. In Part 2 of our video storytelling webinar series, we will impart valuable tips and tricks to help…Read More →
Each year, the Healthcare and Pharmaceutical industries utilize massive volumes of video footage for qualitative research. Managing so much video can be cumbersome. FV Video Insights provides researchers, and their partners, with advanced and secure tools to reduce time spent analyzing and editing video. In Part 2 of our video storytelling webinar series, we will impart valuable tips and tricks…Read More →
This is part 2 of our Emojis and Research series, part 1. Emojis. The new visual communication language. Finally, it’s one we can all understand. Or is it? In part 2 of our blog on using emojis within research, we’ll explore whether all facial emojis are created equal. To start, let’s pose a question: What does this emoji mean to…Read More →
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